4. Red Bull Sports : In addition to having a prominent presence in the “big circus” of F1, the Austrian multinational has been diversifying into the world of sports, due to the importance of associating its brand with the values of sport. In the image below, you can see the sports in which they currently operate, either with their own team or through some type of sponsorship.
The Red Bull team managed to paralyze the world thanks to the space mission christened Red Bull Stratos , a brand activation or street marketing action (in this case it could be renamed as space marketing), by sponsoring Félix Baumgartner’s jump from the stratosphere, managing to become one of the trends in October 2012, and ensuring that this feat would be talked about for a long time, a brilliant and excellently chosen marketing action, which perfectly complemented the part of its business dedicated to extreme sports. A marketing masterstroke that is still remembered as an outstanding advertising campaign.
In conclusion, Red Most prominent Bull still holds a
privileged position in the energy drink sector, despite the many competitors that have emerged in recent years and that threaten its reign, but if they continue to diversify as well as they have latvia phone number library until now, they should not fear any of them, since for some reason they have reached the stars thanks to their wings .
What’s the first thing you think of when you hear human resources management business school the word Red Bull? Has diversification been truly positive for Red Bull, or has it lost its focus? Will Red Bull continue to diversify in the near future?
Have you collaborated or participated
in any internet marketing communities ? What is the most interesting aspect of these initiatives?
I’ve been participating in the ” Night Marketers ” community for a few years now . It’s allowed me to meet many interesting people from whom I can learn every day. I encourage anyone interested in clean email marketing to participate in their discussions and attend their conferences. You’ll enjoy very active networking and share knowledge and experiences with other professionals.