Austria seemed like the obvious choice, given its proximity (ideal for optimizing logistics ) and also the shared language . This meant internationalization in this country required minimal effort .
But why Spain home page over other countries ?
All of Austria’s advantages are, in Spain’s case, disadvantages when it comes to expanding so far. Once again, we can see a strategic growth vision in the minds of those behind this e-commerce business. Breaking into the Spanish market meant having a base from which to conquer southern Europe later on.
INSIGHT : Thanks to this aggressive but controlled expansion policy , Zooplus now sells in more than 30 countries , covering the entire European market . It’s been a sustained and progressive growth.
All the haste they exerted to expand internationally and offer a generous assortment of products and services meant they were preparing for the bulk sms kuwait changing market. They probably anticipated that the niche was interesting enough to become progressively saturated over time.
The years passed, and they remained established as leaders in the niche . In fact, in 2017, they reached €1 billion in revenue; and then, as always happens, someone is lurking . That someone is usually a more than usual suspect: Amazon . It was only to be expected that in 2018 they would begin selling pet food under their own brand within the marketplace .
What do you home page think happened?
Well, far from having worse numbers, Zooplus’s revenue increased by 21%.
INSIGHT : Sometimes it seems that how much should you budget on marketing in 2021? when Amazon sets its sights on a niche, all sellers should just throw in the towel and look elsewhere. Reality tells us that this isn’t necessarily the case, and that, thanks to specialization , we can compete even against the america email largest, as has been the case with PC Componentes or Zooplus itself.