How price-sensitive are your Order Fulfillment customers? What discount would they respond to—or do they greece phone number library care about saving money? If they’re loyal to your brand, do they care more about exclusive free gifts than price? If you’re not sure, that’s okay—make an educated guess, and consider this the first test as a way to validate that guess.
Also, a promotion is only as good as it is communicated clearly. Running too many promotions at once can confuse customers as they decide on the best one to choose (or try to learn about all of them!).
As a rule of thumb, especially at the beginning, I’d recommend only running a couple of different scripts at the same time. This means you can test different discounting strategies, but really focus on communicating them to your customers and seeing which work. It’s common to have one script running all the time, and then an extra promo to new customers or a sitewide discount.
I hope you use Shopify Scripts to the fullest!
It’s a great tool to drive conversions, attract new customers, and retain old ones during a global pandemic and long after.
This article originally appeared in the Shopify Plus blog and has been published here with permission.
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