Paid promotion can be done through

Yandex. It is quite expensive, and you need to make an initial contribution of 75,000 rubles. As the money runs out, you can contribute 25,000 rubles. You can promote using the engagement or coverage strategy.

When choosing the first strategy, payment will

be charged for readings (the user must be on the page for at least 30 seconds and scroll through the material completely), and coverage implies payment for the fact that the article cover will be shown in the feed, that is, users may not even open the material itself.

You can also interact directly with bloggers. This is a fairly effective and cheaper way of promotion, but it takes a lot of time.

The platform’s downsides include frequent rule changes and slower audience growth compared to other platforms.

Pinterest: Social Network for Young People

The platform has unique capabilities, althoug phone number list  it is not very popular in our country yet. Its users are mainly young people, so it is possible to advertise products for young people here.

In addition, the audience is predominantly women, which provides good prospects for promoting women’s products (clothes, jewelry, etc.). Today, this network can be considered an opportunity to go international, since it has 124 million registered users from different countries. If you are planning to make your business international, take a closer look at Pinterest

24 Social Media Marketing Tips to Use in 2025

Today, any successful and profitable business necessarily runs social networks. By posting material in communities, companies attract the attention of consumers, communicate with them, and convert subscribers into buyers. Tools and approaches to promotion are constantly changing, and 2025 is no exception, but you must always be ahead of the competition. In order to take SMM promotion to a new level, listen to the recommendations:

  • Define your target audience in detail .

It is important to understand who your consumers are. Determine what your audience does, how your product can help them solve their problems. Conduct a thorough analysis to get a portrait of your client and set up SMM correctly.

  • Develop a content plan and promotion strategy for several months ahead .

A disorderly and ill-considered publication of content may not give the desired result. You need to create a content plan in advance, highligh  telling stories with image looks , main topics, events, everything that is important for your direction. Track current trends and systematically publish material in accordance with them.

  • Use video format .

In SMM, video content is in the leading position. Such posts are viewed more often, they are commented on and liked more. Do not ignore stories, short videos and live broadcasts.

  • Update the visual component .

In 2025, social media users will pay more attention to interesting, original brands. Keep your post design relevant and in line with current social media trends.

  • Engage with micro-influencers .

Such bloggers have a small audience. But it is often very active, and the engagement on such channels is significantly higher compared to large content makers. You need to find opinion leaders on your topic to gain the trust of potential customers.

  • Communicate actively with your subscribers .

Respond to user comments, interact with them to show their value to you. Do not ignore comments and questions.

  • Use storytelling .

Users always respond emotionally to stories about your company, clients, and employees. When content has a personal touch for a person, they remember it better. Tell interesting stories from the life of your team, share news.

  • Publish interactive content .

Use interactions such as quizzes, challenge europe email or polls. People are always attracted to the opportunity to participate in the creation of content.

  • Test targeted advertising .

Advertising on social networks allows you to quickly increase your customer base. Test different types of content, experiment with audience settings. Don’t forget th

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