Compared to Facebook, Instagram, and others, Pinterest offers advertisers unique opportunities. Below, we explain why.
What is Pinterest and how does it work?
Pinterest is an online platform founded in March 2010 that allows users to save images found on the internet . These saved images are called pins on Pinterest. Collections can be created on so-called pinboards. Custom titles and descriptions can be added to pins and pinboards.
Pinterest also functions as a social network. Users can message each other and post comments under pins.
Categories allow you to assign saved images to bc database hong kong custom boards. This also makes it possible to search for specific categories or keywords and find other users’ content. Other people’s pins can be repinned. If you want to keep your board private, you can also create a secret board that will no longer be visible to other users.
Boards can also be shared, allowing different people to add new content. A wide range of features ensures convenience. For example, the order of pins on boards can be easily changed. Pins can also be moved to other boards or folders can be created within boards.
At the beginning of the registration process, users specify their interests and are shown content from these categories as inspiration. Similar ideas can be found for specific pins.
Pinterest has become firmly established in the area of DIY ideas and recipes. DIY (do it yourself) translates to “do it yourself.” These ideas provide instructions that interested viewers can easily replicate. To keep track of what’s being tried, these pins can be added to the “Tried and Tested” tab.
Pins are saved on Pinterest itself. They also contain a link to the source. This makes it easy for viewers to find a page. If the source goes offline or the image is removed, the pinned image will still be available on Pinterest.
Pinterest Ads: Advertising on Pinterest – good to know
What’s special about Pinterest is that users are actively searching for ideas or inspiration. This makes them receptive to advertising , which is displayed on Pinterest as a sponsored pin. Using a dedicated search bar, they can find a wide variety of ideas and, even more so, featured products.
Who is Pinterest’s target audience?
With the simple concept of replacing a physical best email campaign management strategies for marketers pinboard with a virtual counterpart, the platform has now risen to the third largest social network among adults in the US. In fact, most users are adults. Only a very small proportion are under 18. This, in turn, means that many visitors are already working and have a larger budget.
In addition, the proportion of women is enormous. More than 73% of users are female. Therefore, when placing ads, keep in mind that Pinterest’s audience is primarily female, adult.
What are Promoted Pins?
Pinterest Ads display the brand running the advertisement. By clicking on a Promoted Pin, the user is taken directly to the page where the product list provider is sold. Regular Pins, instead of a brand, simply display the source of the Pin. A Promoted Pin , or Sponsored Pin, on the other hand, is a Pin placed by advertisers for a fee. Pinterest collects various data, so meaningful placement is quite possible. This makes Pinterest Ads very interesting.
Pinterest ads can be placed in three different locations: on the homepage, in search, and in related pins. Targeting offers ample options. Ads can be placed based on a user’s interests. Pinterest uses the user’s own information, their search history, and their interactions.