Planning a new website is one of the most important elements of any marketing strategy. So if you are preparing to build a new website, there are a few key strategies you should follow to ensure you get the most out of the time and budget you have allocated to the project.
Here’s your 10-step guide to successfully launching a new website online.
10 Steps to Launching a Successful Website
If you are spending time researching how to start a website, chances are you are interested in the project bringing in as much traffic, new business, and success for your company as possible.
Follow these steps to prepare your organization c level contact list and ensure that the new website you invest in will help elevate your brand.
1. Review your goals
Before you begin building a new website, you’ll hopefully have outlined your project goals. This will help justify the time and money spent on building a new site. But if you haven’t already defined your site goals, now is the time to do so.
This way, from the moment you launch, you will know whether you have succeeded or whether you need to work harder to reach your goals.
Some goals you can set for your new website include:
- Improve SEO ranking or get multiple keywords into top 10 within 1 year of launch.
- Increased traffic or a few hundred visitors per month if launching a website is part of your company’s launch.
- Lead generation that exceeds your current website’s capabilities or helps you reach your goals. Keep in mind that 10-15% of links convert into sales. Use this data to calculate how many links you need to generate.
- Improving customer satisfaction to china Numbers attract and retain business.
2. Develop customer-focused content (and create a post-launch content plan)
Content is the most important part of a website. Properly presented information will help you convert site visitors into potential buyers, and potential buyers into sellers. It is never too late to review the content of your site.
Read it with fresh eyes, as if you were your target audience. Does it speak to their pain points and problems? Or is it all about making money from sales? If it’s the latter, it’s time to rethink the project before launch.
Website copy should always put the customer and their needs first. It should inform and engage them.
Once you have your site copy prepared, you can begin developing your post-launch content plan.
Your website isn’t just created once you put it out there for everyone to see. It’s an ever-changing and evolving part of your marketing strategy that ignore if received requires your constant attention. Plan how you’ll use long-tail keywords for SEO control through your blog content.
Determine what types of content best meet your customers’ needs, such as videos, podcasts, infographics, and blog posts. Create a plan for distributing your content across email marketing, social media, and other channels to get the most out of it.
3. Know your market differentiators
Before you create a new website, you should have taken the time to describe what makes you special. But if you haven’t, you still have time.
Think about your unique selling point (USP) and how you will position your products against your competitors. This will ensure that you are serving a different niche from your competitors and creating a unique path for your business.
Know your greatest strengths and weaknesses by comparing yourself to your competitors. You should be able to help allay your customers’ concerns or fears with the messaging you place on your website and in your opening ads.
4. Building a strategy for launching a website on social networks
For most companies, social media is a way to get attention for a new site and start driving traffic there. It also provides an opportunity to expand your audience by building on your existing one.
Posting on social media about your new site can help generate initial traffic as you spread the word about it. Include links to web pages or new blog posts so people are tempted to click on them to learn more.
Track your social activity and consider investing some advertising dollars into your best performing posts.