I don’t need to tell you how much it means to guarantee authority and visibility so that your business is found more easily.
To do this, we need to understand how URLs are developed and how to use them properly in digital marketing . Stay with us in the next few lines and understand what they are about, their definition, anatomy and finally, the best practices for SEO.
What is a URL?
Before we begin, the term URL comes from the English (Uniform Resource Locator), which in Spanish is known as (Localizador Uniforme de Recursos). This name is standard and is used to name resources on the Internet .
Let me explain it more clearly, it is the address that is written in the text box there in the bar of the browser you use. Look up on your computer or smartphone and you will see it .
For Google search engines and users, it is one of the main information points on a page . In fact, within search engines, this is one of the first readings that is done to obtain information that is relevant to the user.
What is its anatomy like?
To position a website well, it is recommended to use friendly addresses and include keywords in the title to obtain the best results.
1. Protocol: there are two types:
- http: the most common, most pages are governed by it.
- https: better known as a security protocol, widely used to protect users’ personal data and credit card data.
2. Subdomain: it is dependent on the main domain.
3. Domain : is the main level of a website.
4. Top Level Domain (TLD ): is an extension that follows the domain.
5. Subfolders : These are folders that are within a domain or subdomain.
6. Page : Where the final content is.
7. #TOP : used to present different options on the same page.
And, when we talk about ranking for SEO , the 4 most important categories are:
- The domain
- The subdomain;
- Subfolders;
- And the page.
How to optimize URLs for SEO?
Below we will see a small list of some important SEO practices that will help you create friendly and optimized URLs.
1. Make use of keywords
Keywords are responsible for much of the work of czech republic mobile database positioning and optimizing websites . Use them on the page and even in the URL.
2. Do not use capital letters
Keep it simple, a friendly URL is easy for users to remember.
3. Less is more
It is advisable to keep it short for two reasons.
- The user understands better;
- The shorter it is, the higher it will rank in search engines.
4. Use hyphens
This makes it easier for search engines to understand and, consequently, improves the relevance of your pages in search results.
How many times have you used numbers during your Google searches? Almost never, I imagine. Words are stronger and replace special characters. Readability is always best.
Unless the keyword definitely warrants it, for example: The 4P’s of marketing .
6. Put the highest authority content in the highest level folders
Organize and segment your site’s content by amazon standard identification number (asin): guide for sellers maintaining a logical structure in the URLs and demonstrating the importance of a particular page on the site. Understand that the fewer directories there are in the URL, that is, the closer the URL is to the domain, the greater the relevance attributed to it.
7. Use canonical URLs
It is good to avoid duplicate content . Usually, this happens when a page has more than one URL. To avoid this problem, it is interesting to do some things like:
- Add a canonical tag to all versions of the URL, making it clear which one is the primary one;
- Choose which subdomain is the primary one, whether “non-www” or “www”.
8. Strange characters: NO!
Here, the preference is always for letters and numbers. No graphic accents or punctuation marks. Remember that we are talking about search engine optimization. Keep it simple and clear. These details make it easier for the user to memorize the page, as well as to rank better on Google.
9. Use mobile friendly URLs
Anyone who works in the digital market has noticed that nowadays most people use mobile phones a lot and there is nothing more fair than creating pages that adapt to this technology. Google has perceived this and values pages that are accessible on mobile devices . A responsive page gets better positioning when the user makes a search through the smartphone.
Tip : Don’t forget that the URL is one of the most important factors aero leads for search engines. Focus on staying up to date with new updates and changes to search engine algorithms . This will help you stay relevant and stay well positioned.
Another thing that contributes to SEO success is to think first about the user who is going to visit your page and then about the search engine robot . What are you waiting for?