Podcasts are a great way to share knowledge, engage customers, and build an engaged audience. But publishing can be complicated without the right tools. HubSpot offers a comprehensive solution that simplifies podcast publishing and helps maximize reach. Read this article to learn what HubSpot can do for your podcasts.
Podcasts are a powerful tool
Podcasts are a powerful tool to strengthen your company and reach your target audience. However, a successful corporate podcast requires planning, commitment and continuous optimization. With high-quality content, regular publication and authenticity, you will gain a loyal audience and build valuable relationships.
If you also keep an eye on the most important analysis metrics with the right content software, you can ensure the long-term success of your podcast. Because podcasts not only need a solid concept, but also the right software for publication, distribution and analysis.
Podcaster Guide: How to get started with your podcasts
Create Podcasts with HubSpot
When you create podcast episodes in HubSpot, you can either upload your own pre-recorded audio files or use HubSpot AI-generated audio.
The HubSpot Podcast tool is very similar to the HubSpot Blog Article tool in its functionality.
HubSpot stands out with the usual advantages:
- Integrated platform: Everything you need is in one nurse database platform – from content creation to distribution.
- Data analysis: Detailed analytics give you insights into the performance of your podcasts and the listening habits of your listeners.
- Automation: Automation features allow you to create workflows for regular publishing and distribution of content.
The number of podcasts and podcast episodes you can store is also large. Each podcast account (show) can store up to 1,000 episodes. The number of different podcast accounts (shows) depends on whether you have subscribed to HubSpot Enterprise or Professional:
- Content Hub Professional subscription: Here you can create up to 5 podcast accounts (shows).
- Content Hub Enterprise subscription: Here you can create up to 50 podcast accounts (shows).
The HubSpot CMS is a great solution for podcasts
All podcasts in one place. HubSpot
‘s easy-to-use content management this vast debate constantly has as its reference system lets you easily upload, organize, and analyze usage of not only your written content, but also your audio files. This makes it easier to manage your media and helps you continuously improve your audio content.
Analyze your podcast usage data at the touch of a button.
With the integrated analytics tools, you can find out which episodes achieve the highest listener engagement and which audience segments are most active. The usage data provides information about preferred playback times and average listening time, so you can better understand the effectiveness of your content and make future decisions based on data.
Share podcasts internally and externally within HubSpot
After you publish your podcast episode, you can share your podcast on both twd directory your HubSpot pages and external platforms like Apple Podcasts or Spotify.
Share podcast content outside and inside the HubSpot world.
Internally, you can use different modules to share either all episodes of your podcasts or individual episodes on websites, landing pages and blog pages. In addition, you can also retrieve the RSS feed of your podcast to share it externally.