Have you ever thought about what reputation is in Email Marketing ? A few days ago we talked about how to optimize our Email Marketing campaigns , but there are many other factors that we should not forget when adapting this advertising strategy to our company.
Table of Contents
- 1 Reputation in Mail Marketing.
- 2 Indicators to evaluate the reputation of our advertising campaigns.
Reputation in Mail Marketing.
We can define reputation in Mail Marketing as the way of measuring the behavior of a Mail Marketing campaign with the aim of uae whatsapp number data a value or score to both the sender and the sender.
When assessing and evaluating the reputation of our advertising campaigns, we will take into account various factors.
Indicators to evaluate the reputation of our advertising campaigns.
- Frequency of email sending . The more regular and consistent the sending, the less risk there is of falling into spam. We can gradually increase the frequency depending on the response of our subscribers.
- Volume of emails . High volumes of international law and distribution conference in a short period of time followed by pauses and new “high attacks” can harm us by being considered spam.
- Anti-spam filters examine each email we send on a daily basis and, depending on the content, they will be assigned a value that will determine whether they are considered spam or not. This will determine whether we end up in the inbox, the junk mail box or directly in the spam box.
- Use of HTML and text to include all devices and ensure the correct display of the email. We will have a better reputation if we take into account the optimization of our email marketing campaigns and adapt them to different technologies.
- Database cleaning. It is important to have emails from real people that remain active. This monitoring will also be provided by programs for carrying out Email Marketing and will help us establish a good reputation in our email campaigns.
- A poorly optimized email advertising campaign can lead to our own recipients marking us as spam.
- Use appropriate words . Anti-spam filters detect specific terms that can classify us as spam when sending newsletters.
- Good management of our contact list : bounced emails, automatic management of unsubscribes, compliance with the LOPD and LSSI…
Whether sellers or buyers, we are all recipients of emails and we can get an idea of what we are willing or not to accept. It is essential to burkina faso leads our audience and know how to listen to our customers in order to know how to address them in a non-intrusive way. Don’t forget to subscribe to our blog to learn more about how to improve your digital strategies.