Sales reach historic The increase in online purchases generated during the months of confinement has meant a growth of around 12.5% compared to previous months. To a large extent, it has been the large companies that had already introduced online sales that have seen an increase in transactions, but this sales format is equally affordable and valid for other small companies that have an audience interested in their products. One of the options that we always recommend is to create the online store with WordPress and WooCommerce due to the number of advantages it offers to companies.
Table of Contents
- 1 The increase in online sales.
- 2
- 3 Online Store: options for selling on the internet.
- 4
- 5 What should an online store be like?
- 6 Conclusions.
The increase in online sales.
Today, we are all clear that online sales are a tool that has made it possible to minimize the economic losses resulting from confinement during the state of alarm, helping SMEs and self -employed workers to continue their activity, either through their own online stores or within the main existing marketplaces such as sales reach historic or eBay, to name a few examples.
If we look at the evolution of e-commerce, it was mexico whatsapp number data on an upward trend before the months of confinement. According to the National Commission of Markets and Competition, in the first 6 months of 2019, digital commerce already mobilized 12 billion euros, almost 29% more than the same months of 2018.
Online Store: options for selling on the internet.
Self -employed workers and SMEs have different alternatives when it comes to adapting their business to the digital world and entering into online sales . One option would be to opt for their own online store that allows les flammes: “we want to highlight social commitments and reach out to people” to present their products or services in the brand’s own environment, giving a global and accessible image of it that allows the customer to discover the full variety of products and/or services offered. The advantages of selling through their own e-commerce include avoiding middlemen in the purchase/sale and being able to freely decide how to present the product, better control expenses and commissions, and doing so in a personalized way that conforms to the brand’s identity.
If you choose to make sales through a marketplace platform , one of the advantages that this system offers to companies is extra visibility and positioning , since these websites have a fully developed and optimized SEO positioning strategy . In this way, we can reach a larger audience as well as facilitate sales to people from other countries, eliminating technical and administrative limitations. On the other hand, some of the drawbacks are the high sales commissions that they usually establish, and each company will have to decide whether it is worth it or not.
The ideal would be to develop a proprietary system that integrates both channels, online store and marketplace, which would allow obtaining the advantages of both models in the medium and long term.
What should an online store be like?
When designing and developing an e-commerce, there are 2 key points that companies must take into account:
- Responsive design is a priority. A good burkina faso leads experience must be ensured regardless of the device used, in addition to the fact that most purchases are currently made from smartphones. Other aspects such as usability, accessibility and a correct web architecture should also be included to optimize the shopping experience.
- Maintaining the corporate image. It is very important to unify and take care of the information that brands display both on their online site and on third-party sites: Google, Facebook, TripAdvisor… Approximately 70% of company data is not unified across different sites and social networks, causing harm to positioning and branding, and consequently hindering access to new customers and followers.