Welcome to another May roundup of SEO and online marketing news! In this article. We’ll take a look at the latest trends and updates that will impact digital marketing strategies in 2024. Find out how Google’s algorithm is changing. What’s happening in advertising. and how you can take your online activities to the next level.
Google confirms: No algorithmic penalties for website reputation abuse yet
Danny Sullivan. Google’s search liaison officer. recently confirmed that the search engine has not taken any algorithmic actions aimed at abusing website reputation . The clarification came in response to speculation within the SEO community about a recent drop in traffic that some attributed to a previously announced Google policy update. Sullivan’s statement provided clarity that there have been no changes to the search engine’s algorithm that would impact website reputation rankings. This helped to calm concerns and speculation in the online community and allowed SEO professionals to better understand the changes that may have affected search results.
Google is testing a blue visit button in search results snippets
Google is testing a big blue visit button below some search results in the mobile search interface. The button says “visit” and takes you to the phone number database webpage listed in the search results. Google is currently testing the introduction of big blue visit buttons directly in the search result snippets. These buttons are large and visible. which can significantly increase click-through rates from search results. The “visit” button is placed directly below the selected results and is intended to link directly to the webpage listed in the search results. This test could have a significant impact on mobile search user behavior and the way they interact with search results. Such changes to the search interface are often the result of Google’s efforts to continuously improve the user experience and provide relevant results for users.
New Google search ads resemble AI Assistant app
Google’s new search ads will feature paid recommendations that behave exactly like. AI-generated answers . Google’s Marketing Live proving cx roi: linking customer experience to business value conference unveiled a new visual look for search results that includes AI-powered ads. AI-generated answers. This blurs the line between AI-generated search results and ads. engaging users in the context of AI-powered searches. This innovation has the potential to provide users with even more relevant and personalized ad experiences. while also enabling advertisers to better reach their target audience through dynamic and interactive ad formats.
Survey: Most Czechs already visit social networks
Czechs of all generations are increasingly uae cell number using social media . A full 80% of internet users visit social networks every day. This is according to the results of the AMI Digital Index 2024 survey. Which was conducted for the eighth time this year by the. AMI Digital agency in cooperation with Xiaomi Technology Czech.