We go to the level of selling itself. These SME Digitalisation sellers do not have their own online store. They are just managers who manage orders through the app.
Well, they do it through social networks. Specifically, the Facebook ecosystem (Facebook, Instagram and WhatsApp) is the most widely used.
In the app we can share products directly with these services. Although there are two different ways and two different types of audiences:
Direct sharing: This is basically putting it as another entry on our social profile or sending it through a chat. As you can imagine, the idea is to reach a close audience, that is, the seller’s contacts and their contacts.
So how do they SME Digitalisation attract customers?
Downloading information: If sellers want to reach a more diverse audience, they can download images and information to their phones. This way, you can create your own catalog on Facebook Marketplace, Zuckerberg’s company’s direct sales platform.
Insight: Social selling is a great way to tap into the Latin American market. It may not be the region with the most extensive e-commerce deployment in the world, but social media is very effective.
Good. It is the personality issue that makes peer recommendations and social proof particularly effective.
Contextual awareness: They hit the nail on the head because they understand the context of their audience.
Ethical dimension: They bulk sms france performed an interesting exercise in empathy. Although, as we said, it is a service without gender bias, its communication is clearly aimed at women, as women are its main target.
Trust: This is important because, as we mentioned, it is one of the friction points in Latin American e-commerce. People are wary of payment platforms, so Elenas only offers cash on delivery.
Social and online stores: Social networks must be an option if you want to replicate a more informal consumption model. It obviously worked.
Do you know SME Digitalisation the case of Elenas?
Do you find it inspiring? We what management skills does a team leader hope so. It is a great example of a business model that adapts to the society in which it is located, don’t you think? With European funds alb directory and the government’s digital agenda, you can get the SME Digital Toolkit and transform your business.