Understanding why your website isn’t converting traffic is only half the battle. We’ve compiled 10 proven strategies to help you attract your target customers, build trust, and guide them through your conversion funnel.
For example, if you run a fashion e-commerce site, you might want to include the following main categories in your drop-down banner: Clothing, Jewelry, Accessories, and Bags .
When visitors hover over these categories, they should find further subcategories to help them narrow their search. Of course, adding a prominent search bar can also be very helpful for shoppers searching for specific items.
If you struggle with arranging your pages or creating a usable navigation pane, why not take a look at your competitors’ websites? It’s not a good idea to copy them exactly, but other marketing strategists in your industry may have some great tips on effective ways to convert website visitors into leads.
1. Attract the right traffic
The first step to converting website bosnia and herzegovina phone number library visitors into leads is to understand your ideal customer profile to avoid attracting the wrong audience. This will guide you in creating customized, high-quality content that solves their pain points.
Also, use the right SEO strategy to ensure your content ranks high for the right keywords. Social media platforms and paid advertising can help you reach your target audience.
Remember, the point is not to attract more website visitors, but to attract more qualified leads. Doing this will save you time and resources in the long run.
Create a sense of urgency to optimize conversion rates
A sense of urgency is one of the most powerful email marketing, among other things. psychological triggers in marketing today. We all feel urgency every day, so it’s a familiar emotion.
Urgent deadlines. Urgent phone calls. Urgent letters. Urgent homework.
Who doesn’t feel a sense of urgency every day?
Use this in your marketing to convince people to convert faster — before they have time to raise objections, questions, and excuses.
An exit popup works great for this resource data purpose. When someone tries to leave your site, give them a chance to convert. You’ll have better luck if you incentivize conversions .
For example, if you run an e-commerce store, you might offer coupon codes to visitors while they’re there. Maybe they weren’t happy with the price of a product, but now there’s a better deal, they might buy it.
As we explained in our exit popup on Hello Bar, most visitors don’t stay. They “bounce” before they convert. You need to lure them back.