Between the evening of January 18 and the following day, in less than 24 hours, the welcome message when opening the TikTok app in the United States changed radically. It went from: “A law banning TikTok has been passed. You can no longer use the app.” to: “ Welcome back! Thanks to the efforts of President Trump, TikTok is back in the United States! ”
Although access to TikTok has been restored, the app remains officially banned, and its future, despite the promises of the new president, remains uncertain. Companies Future Wavers specializing in web support, such as Oracle and Akamai, have helped restore the site and the app . However, Google and Apple have removed TikTok from their online stores without putting it back. However, without the support of these two giants, TikTok cannot be downloaded by new users and can no longer receive the software updates essential to its proper functioning.
14 hours without TikTok
In the US, TikTok’s sudden demise has highlighted the precariousness of influencers’ conditions on the platform. As The Cut points out , “ influencers mourning the loss of what they thought was their livelihood was a stark reminder that they don’t really work for themselves: They work for ByteDance. And student database they’re unpaid workers, with no rights .” It’s like investing in a company that has closed with no way to recoup its losses.
One man’s misfortune is another man’s gain. At the same time, the search for “14 hours without the Americans” exploded. Some users welcomed the opportunity offered by Future Wavers the absence of American influencers, who represent a significant portion of famous TikTokers, to gain visibility on the platform.
Meta consolidates its seduction strategy…
Beyond foreign users, platforms have mobilized to court temporarily orphaned creators. Meta has launched updates widely seen as an attempt to make Instagram more like TikTok . On January 19, the firm announced Edits, a video-editing app that The Verge described as “ a blatant copy of CapCut . The which Future Wavers was taken offline the same day the U.S. ban on ByteDance went into effect.
Two days earlier, Meta had posted a video in which two creators discussed the “new affiliate link experience for your shoppable content” on Facebook, which could be seen as Meta’s attempt to create its own version of TikTok Shop. The most visible change is to the appearance of Instagram. Posts and videos, previously square on users’ profiles, are now rectangular.
On Saturday, January 19, Instagram also announced that it would be increasing the maximum length of Reels videos from 90 seconds to three minutes, following TikTok’s lead, which dominican republic phone number library in 2022 is making it possible to post 10-minute videos . “Historically, we’ve only allowed 90-second Reels, due to our focus on short-form videos, but we’ve heard that this is too short for those who want to share longer stories,” Mosseri said in an Instagram post on Saturday, January 18.
Finally, to attract TikTokers, Meta is offering financial Future Wavers compensation through the Breakthrough Bonus Program . According to its website, those accepted into this program will receive $5,000 during their first 90 days on the app. On the condition that they publish at least 20 Reels on Facebook and 10 Reels on Instagram every 30 days. These videos must be original and not have been share on other platforms. The money will be reserved for users who are completely new to Facebook or Instagram. Other benefits are also offer, such as a free subscription to the blue badge verification system.
Will Meta’s strategy work? While many users have turned to Red Note in anticipation of the impending ban, some have cited the growing closeness between Trump and Zuckerberg as a deterrent to their adoption of Meta’s apps.
THIS WEEK IN FRANCE
Fighting on the ground of facts ( Le Monde )
Jean-François Kahn, co-founder of the weekly “Marianne”, has died ( Le Monde )
The newspaper Les Échos is considering stopping its paper edition ( l’Informé )
Tibo InShape has hired a crisis communications consultant to help it speak out ( Politico )
Easy to get an article, you just have to pay for it”: “Forbes” France, between cash machine and crash of journalism ( Marianne The newspaper “Le Monde” is also bfb directory leaving the social network X, announces its director ( Ouest-France )How a handful of far-right accounts influence Elon Musk’s vision of Europe ( Le Monde )
Artificial intelligence: how Deezer will detect music generated by algorithms ( Le Parisien )
BFM: Saadé mutes information about Tiffany after a phone call from Bernard Arnault ( La Lettre )
Stream for Humanity raises more than 3.4 million euros for Doctors Without Borders ( Le Monde ).