Marketing automation software also aims to facilitate the collection of customer feedback and opinions. Instead of sending surveys manually, trigger them at key touchpoints.For example, if your buyer converts or speaks with a customer service representative, they’ll receive an automated feedback request. This is a great way to improve your services and better meet your customers’ needs.Source
8. VIP Offers
Once again, this strategy plays an this type of marketing! as i like to call it! important role in building customer loyalty. With marketing automation, you’ll identify your most valuable customers and then offer them VIP rewards.
From there, you can target them with more relevant content, such as early bird sales or exclusive discounts.
9. Product Updates or Launches
Marketing automation is also used to share information about product releases, launches, or other updates.
Segment existing customers and then identify banks, as you know, use another option those most interested in your new products. This will help you boost sales and maximize your efforts.
10. Secure Content
This is an effective lead generation tactic. It attracts the people most interested in your business. Offer a white paper or webinar in exchange for your reader’s name, email address, and other contact information.
Abandoners typically sign up through a pop-up or landing page. From there, you can automatically share the content they signed up for. Then, keep your leads engaged by offering them other content tailored to their interests.
How to use a marketing automation platform
Marketing automation software provides you with the south africa numbers tools you need to streamline your marketing efforts. Here are some recommendations for making the most of it:
Implement a lead scoring model
Lead scoring is a process by which you assign points to prospects based on their behavior. If, for example, they interact with your website, you award them 10 points. This way, your efforts will focus on the customers most likely to convert (those with the most points). This is a good thing, since marketing automation software simplifies this type of process.
Lead scoring can also be used to segment your contact list based on individual scores.