Digitalization vs digital transformation
Digital transformation Digitization is the process of converting analog data into digital format , but also the use of digital […]
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content marketing
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Reskilling and upskilling to secure the business
The 60 days of confinement have accelerated the digitalisation of the world by six years.» It is not only Nacho
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Techniques for giving good marketing
Good marketing In the day-to-day running of any business and almost even in our personal daily life, we all receive
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Beyond professional retraining digital marketing
Digital marketing Digital transformation has turned the most sought-after professional profile into a perpetual learner. Now, because the COVID-19 pandemic
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Disadvantages of the method
From income This approach is traditional and is us , by most companies. It is valu , for its convenience,
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Perform unit economics/ROI/ROMI calculation To do this, follow these steps: define a unit; calculate the amount of profit/loss it
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Cost Estimation for Marketing Budgeting
All costs are divid , into variable and fix ,, that is, the funds requir , to bring the
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Personnel adaptation: how to help
This approach determines the average industry marketing costs, which is relat , to the assessment of the activities of the
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Generating knowledge from data
Virtually every modern business is by the amount of data it receives. It’s a staggering amount of information, 2.5 quintillion
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Strategic dashboards: what’s new for operations executives
One of the Strategic dashboard scarcest commodities for all C-level executives, such as the COO (Chief Operating Officer), is time.
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What is business intelligence & business analytics?
With the rise of big data, businesses are now producing massive amounts of data, and making use of this data
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Business Intelligence for retail, benefits and techniques
In this Business Intelligence article, we will highlight some of the benefits that BI can bring to retail and explain