This content format is called
long-reads and is becoming popular. Long posts allow you to cover a topic in more depth, contain a lot of […]
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online marketing
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Such bloggers have a small audience
Nowadays, content is viewed mainly on smartphones, so your sites or publications that users visit through advertising must be optimized
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Paid promotion can be done through
Yandex. It is quite expensive, and you need to make an initial contribution of 75,000 rubles. As the money runs
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VKontakte: a platform tuned to advertising
This social network is very popular not only in Russia, but also in other countries. It has over 100 million
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To increase the popularity of you
r product using social networks, you need to choose the right platform, and for this you must clearly understand what
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“Zen”: a network for people over 40
On February 15, FIS Group took part in the CNews conference “BPM 2018: How to Help Business Change”. FIS Project
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What method should you use to measure your Content Marketing results
What method should you This time it’s for real. Your company has taken the plunge. She decided to bet on
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OKR Applied to Content Marketing – An Example
OKR Applied to Content Sophie has just joined a company that experimented with content marketing for a few years before
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Solution: Manage expectations within the company
Solution: Manage expectations This is content marketing (even if I deliberately exaggerated and took the longest-term example possible: an indirect
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You have few results… because you have just started
Research existing competition and influencers you could work with. Take stock of the resources you are willing to invest to
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Practices for Optimizing Content
Practices for Optimizing Content Optimizing content for SEO isn’t a secret skill reserved for highly skilled writers; it’s a necessary practice
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Measure the length of the text
Measure the length of the text Our study reveals that users spend an average of 2 hours and 32 minutes