Tecno Tops reviews products and mentions throughout the video that purchase links are available in the video description. Video CTAs generate up to 380% more clicks than simply including them on the side. In fact, 23% prefer video CTAs accompanied by purchase links (Kissmetrics). Ideal for affiliate and ecommerce businesses in technology, lifestyle and any sector that depends on reviews or visual content to generate sales.
How to use this CTA for your business
- Include your calls to action several times in the video: “You have the purchase link in the description.” If you can offer a discount, mention it.
- In fact, mention this discount in the description or encourage the click with other offers. Something like “You get a 10% discount chinese overseas africa database when you buy from this link.”
- Use shortened URLs (preferably personalized) and try to place them as early as possible in the description.
10. Hotjar CTA: “Get Inspired”
Hotjar knows that it’s not always necessary to use buttons on your website, especially to expand information about various services or features. That’s why the company is betting on a less overwhelming approach, with calls to action that emphasize each value proposition with an eye toward what customers are going to get out of it . Ideal for businesses that offer multiple services or products.
Did you know you can increase conversions by 120% with text-only CTAs?
How to use this CTA for your business
- Use verbs that inspire action or specify the benefit offered in each service or feature: “Discover,” “Explore,” “Optimize.”
- Make your CTA match the rest of your content, especially the copy above. If your CTA is “Learn to invest with the best,” make sure the title of the page it leads to matches it as well, to confirm to the user that they are in the right place. Something like “Train with the best investors.”
11. Carrefur Spain CTA: “Equip your home”
How to use this CTA for your business
- Use a CTA that is not too generic, but sufficient to encompass products in the same category and inspire action: “Renovate your home”, “Get in shape for summer”, “Learn from home”, etc.
- Create urgency and scarcity with words like “now,” “limited offer,” or “today,” but you can also do this by mentioning immediate benefits.
- Make it specific by mentioning the discount amount, validity period, or availability of what you’re selling.
12. Moin Brand CTA: “Check out our online catalog”
Fuente: SMS Publi
The brand takes advantage of the immediacy email leads database of SMS to direct the customer to a shortened link highlighting its new collection. It’s an ideal approach for SMEs and e-commerce looking to quickly reconnect with their audience , especially with launches, promotions or seasonal campaigns. It’s certainly a plus that SMS achieves 98% opening rates (Twilio.