Telegram as a Marketing Tool: Here’s a Guide to Getting Started

Many people ask themselves this very question: can I use Telegram as a marketing tool ? Of course, one of the characteristics of the famous private messaging app is precisely this: it can easily become public.

Specifically, through Telegram you not only have the ability to reach specific people and create support that can solve individual problems. You also have the option of the group without the limit of limited visibility. In order to create a sort of social newsletter.

That’s right. People join the group and receive your updates. You have the option to share the membership on social media or your website, and you can manage your members so they can spread your links .

But also other types of content . Is this a great way to use Telegram as a marketing tool? Want to learn more about it?

What is Telegram, what is it for and how to use it

Before we understand how it is exploited for marketing purposes, it is right to understand what we are talking about. In short, Telegram is an instant messaging service based on a mobile app, web platform and downloadable client. And to be used comfortably on Windows or Apple computers.

The feature of this tool: it is not only a tool for singapore telegram data communicating between two or more people with classic groups, it is also possible to create channels. That is, chats that can also be public, therefore associated with a username and with a permalink reachable by every user.

The number of subscribers is unlimited and this makes it clear that it can be transformed in an instant into an excellent web marketing tool . Because find the best content you can immediately make a key step: you create a channel for your users, connect it to the website and start publishing useful content for the people you want to reach.

All this without forgetting a key step: in addition to publishing text messages, photos, videos, images, GIFs and stickers you can insert voice messages. Thus creating a sort of podcast channel.

And then there are bots that allow you to perform automated functions to give specific characteristics to your channel, such as sharing YouTube videos. But this is just one example of the many possibilities.

Must Read: What are the most popular social networks?

Using Telegram: Is it free or paid?

For now free and without advertising, but things will change. Telegram was born in 2013 thanks to the efforts of two Russian brothers, Nikolaj bhb directory and Pavel Durov .

On December 23, 2020, the platform reached 500 million active users per month (source Wikipedia ). The news was accompanied by a novelty: on Telegram there will be advertisements to finance the management.

The clarification is that they will be non-intrusive ADV , that will not change the app and that will not disturb the user experience and management.

How to access Telegram, the solutions

In most cases, chats are referenced by the smartphone application. In reality, Telegram allows you to use different solutions for managing activities. These are the options:

• Smartphone app.
• Online application.
• Desktop client.

To learn more, you can go to the official page where you can find links to all the versions to download to start chatting: telegram.org/apps .

In reality, everything can also be managed by individual browser extensions such as the one for Chrome (as shown in the screenshot).

If you prefer to use Telegram as a marketing tool, it is worth considering one point: from desktop you work better. Much better.

If you want to take advantage of all the possibilities offered by this tool, you can have maximum flexibility and management of the various publications, even if some functions work better on mobile. For example, the one that allows you to pin a message at the top to make it more visible and clickable.

Telegram, groups and bots: what to know?

These are certainly the main functions to know if you want to use Telegram as a marketing tool. A few more details to delve deeper and move in the best possible way? Here are the points that should guide you.

What are Telegram Public Groups?

With this term we mean a particular Telegram function that allows you to generate public discussion rooms where you can gather people interested in your topic . The essential advantage: those who sign up can receive notification of your update.

This allows you to transform channels into powerful tools to maintain a connection with your readers. Or with potential customers. But how do you create a public profile on Telegram to use it in terms of marketing ?

Just go to the application , select the menu and click on new. Choose the name and start collecting people interested in your work.

You have a shareable link that you can use to cross share, so you can share it on other social networks. You can also add an icon on the website with a link to the public channel and maybe follow other tricks like the link as a signature in the Skype status or in the HTML email signature.

What are the best Telegram bots?

To get the most out of your Telegram channel, you need to be able to recognize and use the best bots. That is, programs that allow you to automate specific actions . Which are the most useful? It is better to first delve into one point: understanding how to interact with these.

You need to add them to the channel and then insert the symbol (/) to have the list of functions. And here is the useful structure for working with bots. At this point, however, let’s try to understand which ones are indispensable.

• PollBot – Add polls to chats.
• CommentsBot – You can create posts with comments.
• TracciaPrezzoBot – Discover the lowest prices.
• QuizBot – Perfect for generating contests.

This is just a taste. To get information about automation programs you can use a useful resource: telegram.me/storebot . That is, the place where you can find all the useful mechanisms based on interests.

Telegram as a marketing tool

Do you want to use this application – halfway between chat, newsletter and podcast channel – to obtain concrete advantages for your business?

We must start from a premise: Telegram is free but using it is not free. As with any promotional activity, it starts from a series of reflections. How to create a marketing strategy with Telegram?

You need to evaluate the presence of a target audience, content useful for your purpose and a series of web marketing strategies . For example? Here are 5 ways to use Telegram as a promotional activity.

Answer customer questions

You can do it in a virtuous way , even automated. With a good Telegram expert you can make all this happen automatically.

An example? Here is stackoverflow_telegram_bot, a practical case of a Telegram bot used as a wiki for the entire Stack Overflow site . In short, it provides answers to any question related to this topic.

Update people with blog content

One of the best ways to use Telegram as a marketing tool : share links to increase blog visits . The idea is to feed your followers with useful content.

Create an editorial calendar so you can manage your publications without overdoing it with content that is extremely promotional. People should be happy to receive your updates.

Feeding the community in a virtuous way

You can do this by automating all the processes and creating a real automated channel. Like, for example, AndroidNewsRobot. This chatbot gives news about the latest Android versions and information.

Of course, you don’t necessarily have to rely on automation: even a manual version of the channel can help you work better with your community and get good results on Telegram too. For example, you can create quizzes to activate engagement .

Share discounts and beneficial activities

An interesting way: on the Telegram channel you can share links and discounts that people may find interesting. For example, you can follow a bot to track the best prices on Amazon and share with followers.

This strategy is also widely used by those who do affiliate marketing . If you want to earn money with link tracking programs, you can create a group dedicated to the lowest offers and prices, or perhaps reviews , and share the links with the tag that allows you to collect the percentage.

Working with Telegram audio files

Do you want to open a Podcast channel ? You can do it with your Telegram channel. As suggested, on this tool you can make sure that audio files are shared that people can listen to and download but also share. The basic idea is to create a point of reference for your customers.

You can do this by recording and sharing episodes of a real podcast through a simple and effective tool . But above all, free and already set up for sharing the best audio files.

Must Read: Social Media Marketing, What It Is and How It Works

Telegram as a marketing tool?

Yes, it can and should be understood as such. Because today the sharing of the smartphone tool is ever increasing and there is a need for great awareness of the fact that with this app you can obtain great results.

Of course, there needs to be a clear foundation: the will to manage this tool as a full-fledged tool and not just to boost links.

Turning Telegram into a substitute for RSS feeds is not the best, don’t you think? Do you think this tool can be included in the strategy?