Telegram is one of the most famous direct messaging applications. A competitor of other apps such as WhatsApp, Messenger and Signal. A it is free and available for iOS, Android and also from desktop.
With more than five hundred million active users in 2021, Telegram was born in 2013 in Russia, from the mind of Pavel Durov. Unlike other messaging systems, Telegram can boast numerous additional and particular features .
Thanks to the presence of the cloud , for example, the application will not weigh on the device in terms of memory. Telegram chat . A moreover, is a well-made mix that can be positione between instant messaging and communication via e-mail . For years, Telegram has allowe its users to send large files, in addition to messages, videos, images and audio.
Using Telegram for Marketing
Despite being one of the least used solutions by companies, Telegram offers several marketing opportunities .
The platform’s features offer interesting opportunities to mature and broaden business horizons. The importance of Telegram in business marketing campaigns can be traced back mainly to two determining factors.
On the one hand, the Russian platform allows users to have anonymity . When a user subscribes to a Telegram channel, in fact, he can do so while keeping sweden telegram data his identity secret. The owner of the Telegram channel, whether a private individual or a company, cannot therefore become aware of any sensitive data linked to the subscribed users.
How to Create a Marketing Strategy on Telegram
Telegram is a free application , but using it for marketing purposes is not free. In fact, you nee to understand how to create a promotional activity using the tools offere by the platform.
Among the most useful features for building a marketing strategy. A Telegram allows you to answer customer questions using automatic bot responses . If you nee to update your followers on publications. A you can share links to specific content what do you need to create a digital marketing strategy? to increase visits to your site or blog. By applying this strategy, you continuously offer content to people who follow your profile, helping them not to miss an update or promotion.
To do all this without losing the thread of the discussion, the advice is to create a PED , or an editorial plan of the contents to be publishe. With this tool. A be numbers you can manage publications intelligently, varying the contents and observing when it is best to publish and which are the topics most appreciate by the public.
Telegram Groups
Telegram groups allow you to create rooms where users can generate public discussions focused on a particular topic of interest to all participants. Those who subscribe to the channel can receive notifications of every update published by the channel owner.
The first step to create a group on Telegram is to choose the name and insert a profile photo. Then comes the time to add contacts: unlike many other applications that allow the creation of small groups, Telegram allows you to add up to 200,000 contacts.
Groups are public and accessible to anyone. This means that any Telegram user who accidentally finds the channel or is directed by someone else can freely join. This feature allows you to greatly expand your audience, reaching people outside of the classic circle, helping the owner to build a real community .
How Telegram Channels Work
Telegram channels have a very specific characteristic, that is, they do not allow interaction between users who are registered in any way.
Unlike groups, communication within a channel is one-way . This means that only the owner of the channel can post content within it.
As with the group, to build a Telegram channel you need a name and a profile photo. In addition, a short description is also required, about 250 characters long. An infinite number of users can participate in each channel . There is no maximum limit as there is in groups, also due to the impossibility of communication between members.
Like all Telegram features, creating a channel is free . Each user can be the administrator of an infinite number of channels and participate in as many.
Once a user joins a channel, they will never be able to send messages to the admin or any other member within the channel. Only admins can send messages to subscribers.
