Whatsapp and Business or Telegram Marketing offer services for companies and allow you to stay in touch with customers in an easy and immediate way Of all the messaging apps use in the world, WhatsApp and Telegram are certainly the most use and popular, not only in private, but also for brands and companies that use the business functions to stay in touch with their customers.
Even WhatsApp is the most use platform on a daily basis in Italy , while Telegram Marketing is in fifth place, after social networking platforms such as Facebook and Instagram. Telegram users are practically half compare to the Meta group app, but it still remains a widely used platform in everyday life.
- WhatsApp and Telegram for Marketing
- Choosing between Whatsapp Business and Telegram Marketing
- WhatApp or Telegram: Which is the best app for your business?
WhatsApp and Telegram for Marketing
These two apps are not just for staying in touch with friends and family: they are also two very powerful and effective tools in a company’s marketing strategy .
This is because they allow, much more than a newsletter or many other tools, to enter into immediate and direct contact with users and send them updates, special offers and even offer technical support and customer service.
To do this, companies can use channels and broadcast lists , available on both platforms, although with some small differences. In fact, a broadcast list is a one-way communication channel , a kind of newsletter via message, with very high opening and reading rates.
Groups are also important tools for marketers : they allow users with similar interests and needs to be groupe together in a single virtual space where they can compare notes, exchange opinions and create a community around the brand , creating a sense of belonging and improving loyalty.
Last but not least, bots and automatic chats . Both platforms allow you to use features such as bots that automatically answer frequently aske malaysia telegram data questions, or to create surveys and create catalogs to share products and services.
Choosing between Whatsapp Business and Telegram
Choosing between Whatsapp Business and Telegram can seem complex, since the apps are basically very similar; however, they also have important differences, which can guide your choice.
First of all, speaking of channels and broadcast lists, the main difference is that on Whatsapp Business a list works as an independent australia phone number list – 1,400,000 mobile number leads conversation with the recipient of the messages, who cannot see the number of subscribers to the list and it is the brand that adds the user through his phone number.
Subscription to a Telegram channel, on the other hand, starts with the recipient, who does not necessarily have to share his or her phone number with the company , a very important detail in terms of respect for privacy and GDPR.
Additionally, Telegram channels can have an unlimite number of users, while on WhatsApp you can add a maximum of 256 contacts.
Another major difference is that WhatsApp Business does not allow you to create surveys, but it does offer the ability to create and share a catalog of products or services that also contains information such as prices, images, and descriptions.
To understand which Direct Marketing tool is bhb directory most suitable, it is very important to start with an accurate analysis to understand who the target is and how many people the audience is made up of, as well as having clear ideas on the objectives of your marketing strategy.
While both apps obviously have their pros and cons, Telegram is a more advance platform in terms of features and privacy ; Whatsapp Business on the other hand has a much larger user base , but places limits on the number of users that can be include in a broadcast channel.
WhatApp or Telegram: Which is the best app for your business?
There is no absolute answer to this question, but it is necessary to evaluate the characteristics and objectives of each entrepreneurial project.
If you want to enhance your marketing strategies and get more results in terms of brand awareness and sales, the Italiaonline team is ready to support you in outlining a direct marketing funnel tailore for you.
We help you select the best platforms for you and create a multi-channel strategy. We will also evaluate the integration of Whatsapp Business or Telegram, helping you to make the most of them. In addition, we offer you professional advice that will allow you to intercept the target and study the best content to reach it , consequently increasing sales.
Finally, Italiaonline offers you a platform that allows you to easily and quickly manage the messages you send to your contacts.
