But stories can also be told through image looks. In this way, a common thread runs through the imagery and the plot is perfectly rounded off by the content. For example, our HR campaign, which we launched in 2017 under the name “Wanted” . Telling stories with uses the prison theme. This describes the “everyday life in prison” and the “prison conditions” at creative360 as an employee with a wink. Together, we have created a thematic world that is supported by a unique, humorous imagery.
Holistic image look for complete web presence
But it’s not just our HR campaign that shows accurate mobile phone number list how image looks can be brilliantly staged. We also revised the imagery of www.creative360.de this year. The new images now shine with high contrasts and are reduced to black and white. In each key visual, a part of the image is individually highlighted with our corporate orange. This orange accent reinforces the respective competence and subtly sets our corporate color in scene.
The message is clear, but at the same time a feeling is conveyed . Telling stories with the imagery conveys unknown worlds and arouses curiosity. The focus of the image look is on new and unfamiliar paths in B2B online marketing. The orange color in combination with the people conveys our years of experience as B2B online marketing experts and thus creates trust. The exciting imagery invites the viewer to immerse themselves in new worlds that can be rediscovered again and again.
The special thing about this image look is the insights into community performance approach that now has a selected person behind each core service. These people should represent this service area with their specific characteristics and put it in the spotlight. This is achieved not only by selecting the right testimonials, but also by specifically highlighting individual areas in the corporate color.
The campaign testimonial shows
Us its back and makes us curious, but is still present. It embodies style and grace. The orange accent shows that you can attract a lot of attention with small, subtle means and can use them to showcase what is hidden or unknown. Our creative testimonial represents websites and user experience. The flowers on the head express creativity and individuality. The testimonial represents courage and strength. The closed eyes represent blind trust and feeling. The orange accent above the eyes also emphasizes the visual aspect.
The testimonial for online strategy is a young, critical and intelligent man with a superior look. He is supposed to convey strength and competence uae cell number for strategy and conception. The orange accent is on his thinker’s forehead.
The symmetrical shape shows that he never loses sight of the focus
The testimonial for content marketing expresses accuracy and precision. It researches in depth, explores details and has professional and technical strengths. The orange accent shows that content creation requires clever solutions to various problems.
Our new communication idea shows that a company also . Telling stories with has the opportunity to pack a complete story into a world of images. There are no limits when developing a new image style. The most important thing is that the company does not lose sight of the message. Image looks can therefore be used in completely different ways. Whether through an employee photo shoot, in which values such as humanity and authenticity are highlighted, or through the development of a complete image look. Ultimately, what matters is which imagery suits your company and which values you want to convey. Once you have decided on this, there are no limits to creativity.
Conclusion
Image looks for B2Bs are diverse and range from the conscious use of individual highlights such as the corporate color to the development of entire image stories that can be used across the entire website. The company’s individuality can be perfectly represented in this way.
Developing a new image style always requires courage and overcoming. But our examples show that it is worth it. Your company gains presence and, not least, its recognition value increases.