What are the 4 M’s of Marketing ? A few days ago we talked about the 4 variables that every company should control if it wanted to know where it was in order to develop a series of correct positioning strategies and achieve its objectives, which we called the Marketing Mix . New studies have introduced another 4 elements to Marketing strategies, which are the ones we are going to analyze on this occasion. Will you join us?
Table of Contents
- 1 Background. The Marketing Mix.
- 2 What are the 4Ms of Marketing?
- 2.1
- 2.2 Merchandise.
- 23
- 2.4 Market.
- 2.5
- 2.6 Media.
- 2.7
- 2.8 Message.
- 3 Conclusions.
Background. The Marketing Mix.
You may remember the popular concept of Marketing Mix , a series of previously defined and controllable communication techniques and skills that helped us control these 4 elements.
In 1960, Jerry McCarthy simplified turkey whatsapp number data ideas under the concept of the 4Ps of the Marketing Mix (Product, Price, Point of Sale and Promotion) that the father of Modern Marketing , Philip Kotler , would later popularize. Today, all these ideas continue to evolve and adapt as the market changes and new ways of understanding and consuming brands appear.
Marketing agencies are constantly analyzing new sales techniques, new ways to attract consumers and different strategies to improve brand perception . In this regard, variables such as price and product remain basic to take into account, evolving the forms and concepts of product promotion and the places and commercial spaces for sales.
The 22nd century user is changing every day. What is valuable today is no longer attractive tomorrow… which is why we have incorporated 4 new elements to analyze in every marketing strategy , the new 4Ms of Marketing .
What are the 4Ms of Marketing?
The new concepts we are now hague academy of international law courses are merchandise, market, media and message .
Commodity.
For both the user and the marketing expert , the concept of “product” has become empty and does not represent what we consume. Nobody buys products as such anymore, but rather “acquires” ideas, fashions, reputation, services… thus broadening this concept and taking it further.
The first point of any Marketing burkina faso leads will be to identify the merchandise and define it in all its variables: concept, size, weight, reputation or evaluation among users.
Market.
A very common mistake is wanting to target an ever-wider and larger audience. With the aim of covering everything “just in case. If there is one thing that advertisers and marketing specialists have learn. It is that to consolidate our brand and achieve great benefits in the long term. We must focus on a single market: our own.
A specific market, although it may seem otherwise, is a very broad area in which to act and requires a strong analysis to be able to understand and control each of its details.