Telegram continues to dominate as a preferred platform for marketing due to its high engagement rates, privacy features, and versatile tools. In 2023, innovative trends are reshaping how businesses leverage Telegram for customer outreach and brand building. Here are the top five Telegram marketing trends to watch:
1. AI-Powered Telegram Bots
Automated bots are becoming increasingly sophisticated, offering enhanced functionality for marketing campaigns:
- Customer Support Bots: Provide instant responses to customer inquiries, reducing wait times.
- E-Commerce Integration: Bots now handle tasks like order tracking, recommendations, and direct purchases within Telegram.
- Personalization: AI-driven bots analyze user behavior to deliver tailored product suggestions and promotional offers.
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2. Content-Driven Channels
Telegram channels are evolving into dynamic content hubs, where brands share valuable and engaging material to grow their audience. Key trends include:
- Niche-Specific Content: Targeting audiences there is a very simple with specialized interests to build loyal communities.
- Interactive Elements: Polls, quizzes, and live sessions make channels more engaging.
- Exclusive Access: Offering premium content, early product launches, or discounts to channel subscribers.
Today, more than ever, consumers are paying attention to the impact of the companies they support. From environmental to social issues, a company’s stance can attract new buyers and retain loyal customers—or alienate them.
Semrush found that global searches for “brands with a social purpose” increased 133% from December 2020 to December 2022, IBM found that purpose-driven consumers are now the largest segment, representing 44% of the total.
3. Integration of E-Commerce Features
Telegram is rapidly becoming a key player in e-commerce, with features designed to simplify transactions:
- In-App Payments: Secure payment gateways within Telegram allow users to complete purchases seamlessly.
- Product Catalogs: Businesses are using Telegram channels and bots to showcase their products.
- Flash Sales and Promotions: Brands bhb directory run time-sensitive deals directly through Telegram to drive instant engagement and conversions.
From writing tools to bots, AI is enabling marketers to reduce costs, save time, and amplify creativity by automating tasks and predicting consumer behavior.
Semrush data confirms that AI is on the rise, with global Google searches for “AI marketing tools” increasing 310.3% from December 2020 to December 2022. The demand for AI in marketing is skyrocketing. According to Statista, the AI market generated revenue of $15.84 billion in 2021. It is expected to increase to $107.5 billion by 2028.
4. Hyper-Targeted Marketing Campaigns
Telegram’s ability to segment audiences and deliver precise messages is becoming a game-changer:
- Geofencing: Delivering location-specific promotions to users.
- Behavioral Targeting: Analyzing user interactions within groups or channels to customize offers.
- Language Localization: Engaging global audiences by tailoring content in their native languages.
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After all, a shocking 83% of marketers still rely on third-party cookies.
5. Increased Use of Community Groups
Telegram groups are transforming into vibrant communities where brands and customers interact directly:
- Customer Feedback: Groups are used to gather real-time input on products or services.
- Brand Advocacy: Loyal customers become brand ambassadors, sharing experiences and promoting products.
- Networking Opportunities: Groups facilitate peer-to-peer discussions, fostering stronger brand connections.
One study found that consumers don’t care about social media advertising as long as the message is “entertaining, helpful, informative, or moves me in some way.” Identifying the types of storytelling that can achieve these effects should be a top priority.
Semrush data found that global Google searches for “business storytelling ideas” increased 300% from December 2020 to December 2022, suggesting that businesses are starting to consider how to incorporate storytelling into their strategy.
