The evolution of digital marketing has forever changed the way companies do business. With the opportunity to reach a wider audience than ever before. The Best Digital Marketing Tools for Your Business. brands can better connect and engage with consumers. To ensure your digital strategy performs well, you need to incorporate eight essential digital marketing tools into your daily marketing strategy.
Top 9 Essential Digital Marketing Tools
A great way to connect with your audience and get valuable feedback is to send out surveys. Asking your customers about their experience with your brand, products, or services is essential to understanding your target audience’s preferences.
Pointer Pro is a third-party application that allows you to create simple, interactive surveys. You can fully customize the assessment for your brand and generate a PDF report from each response. Each survey ends with a personalized report, quote, or other next steps to streamline the nurturing process.
Surveys can also be a fun and engaging part of your marketing strategy. PointerPro is flexible enough that you can build personality tests, quizzes, digital slots, and many other interactive experiences. Use them as a lead capture tool or to provide value to your potential customers.
PointerPro offers mobile-friendly templates, PDF reports, branching logic, analytics, and other powerful features. The Essential plan starts at $49 per month for up to 400 responses per month. For $69 per month, you get advanced question logic, custom scoring, email integration, and more. Start with a free trial to see how it can help your business grow.
2. Relax
If you run a small or midsize company, you might find that you can benefit from using Slack . This beloved messaging tool is designed to cut down on lengthy email chains and keep teams more connected. What’s more, Slack’s people-first philosophy is helping to transform workplaces across industries.
The best part about Slack is its ability to integrate with your CRM and project management tools for easier collaboration. You can also install a variety of third-party apps to share data, manage service requests, and develop code. This versatility can help your marketing team nurture leads and produce new content with greater efficiency.
Pricing ranges from a free plan that allows basic messaging, audio and video calls, and 10 integrations to a business plan ($15/user/month) that offers more security features and unlimited integrations. Custom enterprise pricing is also available.
3. My Trello
Your marketing team will thank you when you bring Trello into the workplace. As a visual project management platform, this app is particularly useful for brainstorming, content mapping, and your overall marketing strategy. It’s easy to use, yet packs some powerful features. This makes it a great collaboration tool even if your team members are scattered across the globe.
Trello is similar to Kanban, a classic project management tool. However, it is very versatile. Team members can interact with “cards” on a “board”. These cards include tasks, files, reminders, notes, and links to other marketing tools.
Trello offers a number of integrations, called “Power-Ups,” for everything from Google Drive to Slack. You can also run automations, such as marking cards with different statuses when all tasks are completed.
The free plan is pretty powerful, offering 10 boards per workspace, with unlimited Power-Ups and 250 automations/month. If you need more boards or automations, advanced features, or guest users, you can upgrade to $5/user/month.
4. Ubersuggest
Search engine optimization is a crucial part of digital marketing, but it’s more than just keyword lists and backlinks. Neil Patel, a renowned expert on all things SEO, knows this, which is why his brand was acquired by Ubersuggest .
As the name suggests, Ubersuggest generates keyword ideas to help your content rank higher in search engines. It also provides in-depth keyword analysis for your website and competitor pages, as well as content suggestions and backlink reports.
You can see how your content is performing and get suggestions on which keywords to include. Or, reverse engineer your competitors’ success by targeting key phrases and content ideas that are winning traffic for them. Ubersuggest is a must-have tool for any team using content marketing.
The Personal plan starts at $29/month and covers 1 website. Higher tiers go up to $15/month for businesses managing 99 sites or more. All plans include historical keyword data, competitor analysis, and daily SEO reports.
5. Meet Edgar
Since social networks are so critical to many businesses’ marketing strategies, a professional management tool can save a ton of time. Thankfully, SharpSpring combines powerful automation, scheduling, and social listening tools.
But after creating so much great content, why not get your money’s worth?
MeetEdgar helps your social marketing team save some valuable time by automatically repurposing evergreen content. It can be a helpful addition to your active social campaigns, filling gaps and driving more engagement on the content you’ve already created.
MeetEdgar doesn’t offer advanced CRM integrations, trigger-based campaigns, lead scoring, or other features of all-in-one tools like SharpSpring. But it’s an easy way to repurpose your social content and keep your audience engaged.
6. Team Canvas
If you do any kind of marketing, then you’ve most likely heard of Canva. As a free design platform, it’s one of the most well-known marketing tools out there. However, Canva for Teams offers powerful branding, collaboration, and social scheduling tools.
Canva’s basic functionality is already quite powerful. With just a few clicks, you can drag and drop designs, edit videos, record your screen, instantly enhance photos, and perform many other creative tasks. Canva is so intuitive that even non-designers can easily create amazing content.
Once you upgrade, you gain access to a vast digital library of design templates and elements, as well as premium assets, custom fonts, and more. The instant resize feature is worth the price, making it easy to copy and edit designs for all platforms.
In Canva for Teams, you can also comment on drafts, assign revisions, and then get approval and publish designs within the platform. Canva allows you to customize everyone’s access rights, build collaborative projects, share your brand identity, and coordinate your entire creative team.
Pricing depends on the number of users and whether you want to pay monthly or annually. For teams of 2-5 people, Canva for Teams costs $149.90 per year.
7. Google Marketing Platform
Google Ads is one of the most popular paid media providers in the world, and with its versatility, it’s no surprise. Your options include search ads or YouTube video ads, or you can connect to a variety of publishers on the Google Display Network. Ads are either pay-per-click or pay-per-call.
Google Ads is now the Google Marketing india telegram data Platform , which includes Google Analytics for your website and other digital channels. You can see who is visiting your website, how they found it, and how long they spent on your pages. You can also track conversions and see hot spots across your site.
Google Marketing Platform also allows you to conduct surveys, run A/B tests, optimize content, and otherwise fine-tune your campaigns across how to search for groups on telegram paid, earned, and organic channels.
The platform includes a powerful SEO marketing tool, Keyword Planner. It can help optimize your digital advertising for maximum results as well as your organic search strategy. Your Google ads will appear on the search results page whenever a user asks for your selected keywords.
Best of all, most of these services are 100% free.
8. Air table
If there’s one thing nearly all marketers cz lists use, it’s spreadsheets. But these can be frustrating or limiting, especially for content planning or providing context for your analysis.
That’s where Airtable comes in. It offers basic spreadsheet functionality along with a ton of powerful features. You can build your own “foundation” with multiple tables and views, or choose from a variety of useful templates. Then, enter your “records.” These look like spreadsheet rows, but expand into rich, fully customizable documents that integrate with your other tools.
Features include tasks, comments, URLs, photo or video embeds, custom labels, field calculations, and more. You can sort and filter records in each view by any of these properties. Airtable lets you view everything as a grid, board, calendar, or image gallery. Paid plans offer Gantt chart and timeline views.
As a result, Airtable can be used as a content planner, timeline, marketing campaign tracker, production sheet, product catalog, and pretty much anything else you need. You can even create forms for clients, prospects, or employees, and Airtable will automatically enter their responses into the relevant feed.
Airtable has a bit of a learning curve, but after that, many marketing teams find it to be an extremely useful tool for planning, project management, brainstorming, and more.
The free plan includes most of Airtable’s features, plus all pre-configured templates. For more storage, more add-ons and views, access permissions, and other premium features, you can upgrade. Tiers range from $10 to $20 per user per month.
9. BuzzSumo
Social media influencers and earned media placements can help you build your brand reputation and awareness. But it can be a challenge to figure out which influencers are legitimate, which have fake followers, or which guest publishers or thought leaders are actually worth your time.
BuzzSumo helps you identify the top influencers, podcast hosts, and journalists in your industry or niche. Then, connect with them, plan high-value engagements, and monitor your brand’s presence in the digital sphere.
The platform also helps you monitor social trends, find new content topics, and differentiate evergreen content from trending content. Its content index is extensive, giving you insights into which content is best suited for your target audience.
The free plan includes a content idea generator, influencer search, and other key features. With one of BuzzSumo’s paid plans (starting at $99 per month), you’ll be able to monitor the performance of your content using analytics and social mentions as two main measurement factors.
Summarize
Whatever your digital marketing plans and strategies are, there are plenty of tools out there to make your life easier—from planning to scheduling to publishing. Choose the ones that drive results for your business—and make life easier for your team members!
To learn more about SharpSpring’s suite of digital marketing and automation features, and to see how to integrate your other favorite tools with our platform, request a free demo today .
