Let’s imagine, for example, the management of a hotel and the amount of information that is collect when guests check in. Where does it all go? Is there a storage process to keep the data safe ? It may sound like a trivial question, but we cannot underestimate the importance that must be given to the transparent treatment of this data.
After all, if the establish rules are not follow, that can reach 2% of the business’s revenue, which may even lead to the suspension — partial or total — of data manipulation activities.
Add to this is the damage
The brand’s image in the eyes of consumers. Therefore, to avoid penalties and ensure compliance with the LGPD, businesses had to adapt to a new digital procure policy, whose structure guarantees the proper management and processing of their customers’ data.
The first step was to conduct a diagnostic to prepare for the new law, which meant evaluating your information archiving databases to identify how they are being us. However, research shows that only a little over 40% of Brazilian businesses are chinese student data currently in compliance with the LGPD. Therefore, it is clear that there is still a long way to go before the market fully adapts to these requirements. Therefore, it is essential that your company is already taking actions and procures to comply with the LGPD.
What is consider data
According to the law, any type of information that can identify a person is consider data. Therefore, it is not limit to the name: telephone number, address, employment information and elements of the same type also fall into know your customers the same category.
It is important to note that there is a The business will be subcategory mobile list call “sensitive data”. Information classifi as sensitive requires an even higher level of protection in order to avoid discriminatory attitudes.