This past summer, Instagram rolled out a new feature called Broadcast Channels globally . The feature allows creator accounts to invite all their followers to a channel, allowing them to connect with many followers at once in a group chat format. It’s similar to WhatsApp’s “channels” update that launched last summer.
For example, you can use a broadcast
A channel to keep your followers up to date with important updates using photos, videos, audio list to datarecordings, polls, and text messages. Followers can respond to these with emojis and vote on polls, but they cannot post messages. So it’s all about broadcasting. However, tests are currently underway to allow text responses . That would make a broadcast channel more like a group chat.
Either way, the feature can be a nice extra to interact with your followers. Meta plans to test Broadcast Channels in Facebook and Messenger as well. It would be interesting if this feature is rolled out to business accounts as well.
As a creator, you can start a Broadcast
Channel from your Instagram inbox and send your first message, after which followers will advice is based on real experience receive a one-time invitation to join the channel. For new followers, you can also add a welcome video . You can also promote your channel with a sticker in your Stories and pin the channel to your profile page. You can see what this looks like on Mark Zuckerberg’s Instagram profile (in the mobile app). For example, in ‘Meta Channel’ Zuckerberg shares the latest product updates first.
Broadcast channels that you follow can be found in your inbox. You will receive notifications of new messages. Are school email list you receiving too many notifications? Then you can also temporarily mute them via the bell at the top right of the channel, or leave them completely by clicking on the channel title and selecting ‘Leave’ under options. Do you no longer want to be invited to channels? Then you can turn this off via Settings and privacy > Notifications > Messages and calls > Broadcast channel invitations.