Historically, Latin America Elenas’ success has been skeptical about online sales. This is not just a cultural issue, but also has to do with the level of development of the Internet and the tendency of some regions to develop an underground economy or informal business model outside of institutions.
Insight: Taking these two factors into account, Elenas has manag to provide a solution where people who previously did not consider buying and selling online can now see the growth of online commerce and join in.
By the way, these people are mostly women, because in these countries gender inequality is more pronounc: there is a larger wage gap and less integration into the labor market.
How Elenas Elenas’ success works
Found in Colombia and expand bulk sms south africa to Mexico, the platform does everything through a mobile app.
They use an internal search engine to find products that interest them, from technology products to cosmetics and household items. Each product listing contains reviews from other sellers, product photos and suggest retail prices.
Insight: The main Elenas’ success difference from
other marketplaces is that this app is design for sellers, so the information on the product table is essentially to help sell rather than buy. Remember that this is pure direct sales and no inventory is requir to sell.
Once they have found the what skills are needed to analyst? ideal product, Elenas users can choose the price they want to set for it. The app suggests a feasible price, including shipping costs, and agb directory specifies the margin for the seller, so you can use it to be more competitive or try to get a higher profit. Part of the strategy depends on each person.
Insight: Elenas has manag to “flood” the market with its products, and with a wide range of prices.