The annual research into social mia and municipalities (to be publish on 15 September) shows that 11 percent of the 393 municipalities use WhatsApp as an external communication channel. 2 percent indicate that they already have a number, but do not communicate this to the outside world. Various municipalities such as Utrecht, Groningen and also smaller municipalities such as Hof van Twente see opportunities to use the messenger service.
The municipality of Lelystad start its ‘appcare’ in mid-August. expert by experience in the Netherlands and south korea phone number library has been testing WhatsApp as a webcare channel for two years, but is still a positive exception. We ask the municipalities of Terneuzen and Lelystad about their experiences with the new webcare channel. The experiences are still in their early stages, but no less interesting for municipalities as an orientation on the use of WhatsApp.
WhatsApp the logical, new web care channel
With some 9.7 million Dutch users, it is actually strange that WhatsApp did not gain a foothold in municipalities earlier. Everyone knows and uses it. Terneuzen saw the potential in it two years ago. A special working group want to investigate whether the service could also be us for customer contact:
We are accessible to our residents in all possible ways. WhatsApp is a nice, accessible and user-friendly addition to these existing channels. It also ties in with the municipality’s channel policy and the motto ‘digital where possible’.”The municipality of
The municipality of Lelystad start in early August 2015 and is initially using the app on a project basis:
In Lelystad, there is currently a lot of maintenance on city roads. The Engineering keys to zooplus’s success Office and Project Management department ask whether, in addition to social mia channels such as Twitter and Facebook, they could also use WhatsApp for questions about the road works. search engine optimization united states america The Communications Team had already investigat this, and it turn out that it could be done via our web care system OBI4wan, so we were able to switch quickly. That’s how the ball start rolling. Initially, we will run this for a few months as a trial, in which we answer questions specifically about the road works.”