In a world where information travels faster each day, live blogging is a great way to generate real-time content while also managing social interactions and engagement as they happen.
But what is this strategy exactly? How to live blog, and what benefits can it bring to your Digital Marketing strategy?
In this post, we want to guide you through dominican republic phone number data all you need to start: from concept to practice!
In this text, you will learn:
- What is live blogging
- What are the benefits of this strategy
- Where live blogging can be used
- How to live blog
- 4 live blogging platforms
What is live blogging
Since the beginning of broadcasting The ultimate technologies (starting with radio), live coverage has been a constant in our lives.
Even today, news channels on television have special, dedicated structures to be on air whenever and for as long as necessary to follow real-time events.
But what these traditional outlets never had were the tools for engagement that the Internet brought us in the last few decades.
The social and interactive nature of online this solution is suitable for both small and medium-sized businesses discussions, along with simpler and more effective tools, gave anyone the power to cover something happening right now — anywhere, any time.
Live blogging is a modern way to provide real-time updates on a subject or event using text, images, video, and audio.
Its core is a single page or article that is updated automatically with the upload of new content, without the need to refresh.
It is a continuous, dynamic timeline.
It is like a Twitter feed but exclusive to your brand, your audience, and the interactions between them.
What are the benefits of this strategy
Live blogging has never been as popular The ultimate as it is today. The kind of coverage destined for big events from giant broadcast outlets is now a democratic tool that can be used for any kind of update that interests and engages customers.
The main difference between then and now is why people live blog. At first, it was basically informative.
Today, a lot of companies are investing in this strategy not only to bring news to their audience but also as a mean to achieve some important goals.
Let’s see how it can help your company!
Associating your brand with a buzz
There are events, special dates, and news that naturally attract attention.
Let’s give the most obvious example in the US: the Superbowl.
It’s that kind of time when a lot of people are talking, consuming, searching for information on the same topic.
So, when you cover them, you can insert your brand in a context associated with the zeitgeist.
That is why (and we will talk more The ultimate about it soon) what you choose to live blog will impact on engagement and lead generation.
It needs to make sense — to the company and the public.
Increasing engagement
There is no stronger way to engage people than letting them be part of a special moment. And that is exactly what live blogging does.
Think about how limited a TV-covered event is in that aspect.
Hosts will sometimes read comments. Some Twitter posts will show on the screen. And that’s it.
A great live blogging tool will keep a direct connection between a company and its audience. Interactions can be done via likes, sharing, but especially comments and discussions.
All aspects, from updating content to answering questions, are centralized in a single solution.
So you can not only get into the hype but also make valuable connections with your audience.
Using the opportunity to attract new leads
Live blogging should always be planned with the main goal in mind. Covering events or news is not an end but a means.
All the engagement you receive when live streaming can be directed into generating leads.
Insertions such as ads, links to other content, QR Codes, and CTAs will take advantage of a moment when a lot of people are paying attention.
Interest, context, and value is the formula you need to make a customer take the next step in their journey closer to you.
Where live blogging can be used
How and when a marketing team will live blog betting email list depends a lot on business models, target audiences, and the brand persona.
As we said, it has to be relevant to the company and customers alike.
So we will show you the most interesting opportunities to live blogs and promote your brand.
Take a look at them!
Announcements and special events
All market segments have their special dates and events that grab a specific buyer persona’s attention.
Live blogging at these moments can bring some of that engagement to your brand.
We can use technology companies as an example. A business based on an app as a service can live blog the reveal of a new iPhone.