Mistake #2: “Why should I do this?”
Namely the call-to-action:
“Call us.”
Why would he call you?
Imagine that the person you are talking to is introverted and doesn’t like talking on the phone.
Then he asks himself:
“Oh, what awaits me there?”
“Do I have to talk to a real person or is it just a computer voice?”
“Am I being sold something?”
“Do I have to disclose my data?”
“Do I have to give my date of birth?”
And all kinds of kuwait email list questions that he then asks himself and therefore doesn’t even call.
The solution:
Tell him exactly what to expect when he calls.
Minimize any risk
Take away his worries about being sold something or being disadvantaged.
“We’ll show you three ways to save taxes today.”
That is the advantage.
The benefit for the reader
Why he is contacting/calling you in the first place.
“Book a free consultation here.”
The word “free” is important and “consultation” means that it is not a sales pitch.
Of course, you have to stick to that.
I know.
A lot of people out there always say consultation and then try to sell you something the whole time.
Don’t belong here.
Actually, do hague academy of international law courses a free consultation.
And then this sentence:
“There are no america email list obligations whatsoever.”
It is also important that the interested party knows:
“Hey, I don’t have to give out my date of birth here, my address, and then have all sorts of things sent to me later.”