Also read: Social media is no longer ‘social’:
Slowly but surely, short form video features are moving further and further to central positions in the various social media apps. I dare to predict that in 2024 we will reach the tipping point where short form video formats will become the standard in the major social media apps.
At the same time, I also see that brands need a bit more time in their transition to short form. Often, dataset generic social media posts are still being transformed and used as short form. Are you already making the transition? Will short form video creators soon dominate your owned social media strategy?
Social media is now also about SEO
Huh, SEO, that’s a whole different field, right? That’s about Google, right? What’s that doing in a social media article? Think again! For Gen Z, social media apps are increasingly the primary source of searches . TikTok, for example, but also Pinterest, are doing well as search engines.
In addition to the importance of your fan base, there is another very important reason to invest in your owned social media channel. Search results! So think carefully about the use of keywords in the content that you place on your own social media channels. SEO is no longer a domain that is reserved for your website only.
Perhaps you are a daily user or you rarely look at it. The ‘mailbox’ of the business platform LinkedIn is a handy communication tool to send school email list personal messages and maintain one-on-one contact with members of your network. LinkedIn InMail takes this a step further. We share 5 tips.
What is InMail?
Before we share the tips with you, it might be good to know what LinkedIn InMail is exactly. Because there is a make a plan, an algorithm of actions big chance that you do not know this function. Not so strange, because it is a Premium function; an option that you get access to if you have a Premium account.