Digital Strategy Table of Contents .What is Branding and why it is key in wine What benefits does. Branding have for your winery and your wines? Your story. Key to creating a genuine brand Add value to your wines. Other recommended articles. Leave a reply Cancel reply. Have you ever stopped to think about what the most successful companies and products have in common. Cocacola, Google, Facebook, Mc Donalds, Nike, Zara, Desigual, Apple, Real Madrid, Mercadona, Ferrari, Samsung, Pepsi, BMW, Colgate, Ford, Rolex, Loreal, Redbull, Chanel… Or better yet, I ask the question another way. What can you do to be as successful as them, that is, to have a successful wine brand? Yes, today. I want to talk to you about branding or brand strategy, that which attracts consumers like a magnet and moves millions of € and $ in the world, but which, for some strange reason, is still not very present in the marketing strategy. business of wineries and companies in the wine sector. The 100 most valuable brands in the world are valued at $3.3 trillion.
There is no wine brand among them.
However, in Spain alone there are almost registered wine brands. So, in the wine sector it is not that there are no brands, in fact, there are too many. What there is not there are well-crafted and well-built brands, that is. There is a lack of branding or brand strategy, as well as a lack of Country Email List market and consumer orientation. In this article I want to show you the. Benefits of branding for your winery . And I also want you to lose your fear of this Anglo-Saxon word and discover how you can create a genuine brand for your wines through the history of your winery. What is Branding and why it is key in wine Branding is the strategy of creating and building a. Brand that makes your product unique. That provides differentiation in the market and that. Allows you to connect with and conquer your ideal consumer.
Nowadays, branding is essential
Inconsumer products, that is, in any product intended for the final consumer. Consumers prefer to buy products with a well-known brand because it gives them more confidence, makes their purchasing decision easier and provides them with an experience and added BE Numbers value. The consumer feels lost buying generic . Products or products from brands they do not know. Deciding which product to buy takes more time and .Effort, but he also feels that he is running the risk of not making the right .Choice. In this sense, the wine consumer has it especially complicated because yes, they have thousands of wine brands to choose from but most of them are completely unknown to. The consumer. So, you face a real dilemma when choosing a wine. Because, the truth is that there are really very few wine brands if we take into account that a brand cannot be considered a brand as long as it is not positioned in the mind and in the hearts of consumers.
