Engagement also passed by as a buzzword. Because are brands now busy sharing real content or just filling timelines with fun jokes and questions? Is a Facebook post with a fun math problem really something that fits the brand, for example? According to Lam, the content in the interaction for brands is mainly in getting feedback from customers via social media. For example, Microsoft placed a call to learn more about how customers back up their data. That provided direct insight oman phone number library into the current situation and needs of customers, and Microsoft was able to respond
Everyone is responsible
Ultimately, according to Lam, everyone is responsible for the successful use of social media as an organization. It is a bridge to the story of Microsoft where employees are helped to become ‘thought leaders’; the latest buzzword. Professionals from the organization are linked to themes in which they specialize, in order to become more influential. That requires a lot of commitment. Of course from the employees who have to do it, but especially from the management that has to make time and money available to make this possible.
Microsoft trains employees internally to be present online. For example, by conducting a good baseline measurement in which it is determined which components are currently clearly visible in Google. Employees are then guided to become active on social media about their subject. For example, by answering questions and comments from customers about a specific subject. Customers who have a question about a Microsoft product, have a chance that an employee will respond directly europe email ia their own Twitter account. Microsoft also facilitates their own ‘thought leader’ to share their expertise via blog posts and updates on channels such as LinkedIn.
Online comments, they are a great asset on the internet
I but at the same time cause for the necessary unrest: ‘the average comment section can be ground zero for the companies that sell products in the metaverse worst of human expression.’ This summer, TheVerge turned off online comments, followed shortly afterwards by The Daily Dot. It is not new, in 2014 major players CNN, Reuters and Popular Science preceded them. The major sites want to get rid of trolls, rudeness (‘the lack of civility’) and recurring spambots. What are actually examples of difficult comments and how can you moderate them? Including example texts for your own webcare.