To track trends, use Google or Word stat. Live broadcast. Constantly monitor news updates. Study current hashtags in social whatsapp data networks, on video hosting sites, pay attention to search queries, keys that are not includ in the core.
High frequency search traffic
To track trends, use Google or Word stat . Although high-frequency queries bring less traffic, working with them can make it easier to horizon forbidden west test results promote informational articles. Study the data in the metrics for high-frequency queries, except for brand ones. You ne to find out:
There any high frequency traffic;
Ratio of high-frequency traffic to total traffic;
What is the dynamics;
What are the site’s positions?
To track trends, use Google or Word stat .The results will tell you whether it is worth developing this direction. For pages with high-frequency keys, you will ne to optimize the content, work with commercial and behavioral factors.
Content farms. These are special sections on the main domain, modifi to receive traffic from informational queries. Useful tips, news about the lives of celebrities, computer games are post here. Use topics that are interesting to europe email a wide range of users. For example, pages with a schule of film premieres with the query “when will… come out”. A content farm requires content that remains relevant for a long time: long informational articles and detail guides. Materials that bring good traffic are regularly develop and supplement.
Features of promoting news sites in 2024 – image 3
The news portal will have room for a section with useful information
To optimize articles you ne to:
improve them taking into account current keywords (sometimes they change the Title, Description, H1 heading, and optimize tags);
add links in or after the text;
open the commenting option.
The obtain effect can be assess not immiately, but only after indexing of materials, which usually takes a couple of months.
Tagging system
SEO of information sites involves combining pages into categories bas on a common feature. The set of these properties is determin by user requests.
A tag cloud simplifies navigation on a site, makes it convenient and understandable. But when creating it, you ne to define the rules of assignment in advance, otherwise you can bring the content into even greater disorder, and the same article will be duplicat in several sections.
It is important to simplify the search for materials for the news bot as much as possible. Tag pages usually cannot reach the top for most requests. But sometimes they provide additional traffic. First, study the search results for the main requests relat to tag pages.
It is bad if only individual articles get there. When trying to promote all tags, you will get a lot of pages that will worsen relevance. As a result, the search bot will choose one tag page and place it far from the top of the search results.