E-commerce sales have risen steadily over the past decade, and German consumers now spend more than €80 billion online. It’s no wonder that more and more companies want a piece of this revenue. To be successful, it’s important to know which product categories are in demand.
Here are the top online shopping categories by revenue, both globally and in Germany. Use this data to boost your e-commerce business .
Understand the most important online shopping categories
To understand the top online shopping categories, it’s crucial to look at two data points: how much revenue a category generates and how popular it is.
An e-commerce category that is gaining popularity can be a smart investment even if it is not yet generating the highest sales. Conversely, oman email list a category’s high sales can mask its waning popularity and pose a business risk.
Looking at individual trending products is also crucial for companies. Breakthrough products can increase sales of an entire product category and stimulate interest in similar items.
Below you will find out which are the most important online shopping categories by sales, the replacement of a structure both worldwide and in Germany. You will also learn about the categories that have experienced major sales changes in the past year.
Top Online Shopping Categories by Revenue: Worldwide
electronics
With projected sales of $922.5 billion (approximately €886.5 billion), electronics represents a significant portion of global e-commerce sales. The strength of this category lies in its broad product offering, from smartphones and other essential devices to niche items such as drones and smart home gadgets.
fashion and clothing
Fashion and apparel ranks second among the top online shopping categories. This year, consumers are expected to spend $760 billion on fashion-related products. The rise of fashion dropshipping has made it easier for entrepreneurs to start online clothing stores, b2c phone list while established fashion brands are finding new ways to collaborate .
Eat
The food category, with expected sales of $460.1 billion (approx. €441.8 billion), remains a consistent e-commerce category. The convenience of online grocery shopping, coupled with the rise of delivery apps, has revolutionized the way consumers shop for groceries.
drinks
Beverages rank fourth on the list of top online shopping categories, with expected sales of $248.7 billion (approx. €238.8 billion). The popularity of craft beer, tea and premium coffee shows a consumer trend towards unique and high-quality beverages.
DIY and hardware store
DIY and home improvement products are also popular online purchases, with consumers expected to spend $220.2 billion on home improvement items. The ability to compare products, read reviews, and have heavy items delivered is a key benefit of online shopping in this category.
Furniture
Furniture is just behind DIY and home improvement with projected sales of $220.1 billion. The rise of direct-to-consumer brands continues to disrupt the industry. By cutting out the middleman, mattress companies, home decor suppliers and luxury designers can offer high-quality products at lower prices, making online furniture purchases increasingly attractive to consumers.
media
Media ranks seventh on the list, with projected revenues of $193.9 billion (approximately €186 billion).
beauty and personal care
Beauty and personal care products are expected to generate $169.6 billion in sales. Brands that can offer a new ingredient, price point or niche-specific skin care product often succeed in this category.
tobacco products
Tobacco products are expected to generate $116.6 billion (approximately €111.9 billion) in revenue this year, and the availability of cigarette alternatives such as e-cigarettes and vapes shows how this traditional industry is adapting to consumer online preferences and regulatory challenges.
Toys and Hobbies
Toys and hobby goods close out the list, with forecasted sales of $89.8 billion ($89.8 billion). Demand for toys and hobby goods online is sustained by educational toys, collectibles and craft activities.