Those who opt for webcare conform to the expectation of quick answers to questions. 87 percent of the municipalities surveyed say they do webcare. Quick answers to signals and questions are becoming increasingly successful. Municipalities responded on average faster in 2015 (21 hours) than in 2014 (24 hours).
These high averages can be partly explained by the limited staffing of webcare outside office hours. Twitter operates 24 senegal phone number library hours a day, seven days a week, while most municipalities use webcare times during office hours. Dozens of municipalities also communicate this in their Twitter bio. That is why we have chosen to display Twitter reactions in eight different time categories. In 40 percent of cases, municipalities manage to respond within two hours. We see few differences in this between large, medium-sized or small municipalities.
The larger the municipality, the more interaction
The rule for the degree of interaction on social media is: the larger the municipalities, the more interaction with the public. Logically, large municipalities have more likes on their Facebook page and followers on their Twitter account, but if we compare these numbers to the size of the municipalities (calculated in number of inhabitants), the differences are small. Only in the area of Twitter followers are small municipalities (9%) slightly ahead of medium-sized (6%) and large municipalities (7%).Twitter responses from
But who is the best social media community?
It is tempting to make lists of ‘the best social media municipality’. We tried that last year. Making a ranking creates competition and does help to clean email get social media on the internal agenda. But the reactions of municipalities show that this is becoming increasingly successful. For the optimization of your strategy it is therefore more useful to focus on improving individual aspects of social media. Leaders in these statistics offer tailor-made inspiration for municipalities of the same size.
In the overview below we selected some statistics. Other statistics per municipality can be found in the interactive map below ios 14 and facebook ads the table (the statistics were retrieved in the first week of July 2015. The mentioned frontrunners may have been overtaken by other municipalities in the meantime).