One of the issues that never stops coming up is copywriting . Without a doubt, this topic has increased the curiosity of those who work with digital marketing or want to start this path in their new stage of life.
Copywriting: Understanding its concept and meaning
Copywriting, better known as copy, is a technique used to produce persuasive texts with the aim of captivating the reader. Apart from this objective, copy texts seek to generate in people the need to buy a product or hire a service. As a consequence, sales of the same increase.
The person responsible for writing a text of this type is called a copywriter . This professional is trained to create everything from short phrases to be published on social networks such as Facebook and Twitter to long texts used in a sales letter. Although there is a desire to create brilliant and effective texts, this is not a simple task, and it cannot even be done overnight. In this regard, it is necessary to have practice and, above all, to have the ability to create optimal and targeted texts.
AIDA technique allows to transform more people into clients
The AIDA model refers to attention, interest, desire and action. Without a doubt, this is one of the best methods to make people go from one point to another. In this way, the AIDA method will lead people to take a certain action. In this case, the purchase of a product or contracting a service.
Attention
The first point is that the text must attract the reader’s attention.
Interest
After gaining the consumer’s attention, it’s time to make the message spark their interest. Because, it’s no use having a good initial engagement if you can’t capture the public through communication.
Desire
Therefore, you must work with emotions, making the consumer want to buy something or hire the service offered in the message.
Action
If you were able to guide the consumer correctly in the three previous stages, you can assume that you are just a few steps away from achieving the goal. At the closing moment, it is essential to direct the person to take action. That is what the Call To Action , CTA , is for.
7 unbeatable copywriting techniques for social media
Now that you understand that a good copywriter’s estonia mobile database performance depends on the consideration of the AIDA model, it’s time to talk about fantastic techniques to make your content shine on the Internet.
When we are going to talk about something, it is essential to know all the points of interest of the subject. We must evaluate which words would be good to describe it and how to add value to it.
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Understanding the consumer
Define the profile of the person to whom you are interested in selling the product or service. At this point, you need to define who the potential clients are and what the correct language is for communication.
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Market research
Good research allows you to identify the type of consumer , what they do, what words they use to describe a product, and their most common doubts. It also allows you to detect which features or characteristics they consider essential for making a purchase and what benefits they expect to achieve by using them. A good way to do this research is through social media.
Based on the results obtained, it is possible to design a content format appropriate to their profile, expectations and consumption desires.
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Experiences with previous results
. Analyzing the results obtained in other publications on social networks is essential for the professional to be able to decide on the next steps with a greater probability of success. This is especially important for those who work with Facebook.
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Report benefits
We know that the characteristics of the products you want seo marketing, 11 tips & basics: how to get your content found to sell, as well as the services you offer, are important and we don’t want to discourage you from telling them. But there is something you need to know: Copywriters have more chances of success when they prioritize communicating the benefits. Letting people know how interesting the product or service can be for their lives guarantees greater attention from the target audience.
This unconscious preference for benefits occurs because deep down, consumers don’t want to know what a particular product or service has, but rather they want to know how it can help them in their daily lives. Thus, after detecting what ails the consumer, it is good to offer them something they really need to satisfy their needs.
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Take care of the fixed deadline of publications
When talking about copy for social media, it is important to consider that posts have a shelf life. It is estimated that a post remains “live” on Facebook for approximately five hours. On Twitter, each post remains active and visible for 18 minutes. On Instagram, each post remains active for 21 hours. Therefore, it is essential to take this information into account before thinking about publishing again.
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Correct language for email marketing
Thus, it is best to use formal language when the audience requires it and a more informal tone when talking about lighter topics.
Apart from the language, it is important to define a clear objective so that such email contact offers the desired effects. You should also consider headlines, clarity of ideas, knowing how to persuade, using an attractive CTA.
Considering and putting into practice these copywriting tips is aero leads a smart and clever way to improve contact with the target audience through social media.
If you want to delve deeper into the topic, don’t hesitate to check out the other articles on the site , especially this one that addresses important aspects of copywriting .