Google’s John Mueller recently explained how to properly use image alt text for SEO. and warned about the dangers of using artificial intelligence to automatically generate it. Alt text not only serves to improve accessibility for users with disabilities. but also serves as an important element for search engines. Mueller emphasized that alt text should accurately describe the content of the image and add value to the user. Using AI to scale it could lead to less relevant or repetitive content. which can hurt your SEO strategy more than help it.
Google Antitrust Litigation: Everything You Need to Know
An antitrust lawsuit over alleged monopoly practices in the $200 billion digital advertising industry could lead to significant changes. Google is on trial for allegedly abusing its dominant position in the $200 billion digital advertising industry.
The U.S. Department of Justice
Alleges that through acquisitions and anticompetitive behavior. Google has permanently seized control of the entire suite of advertising technology (“adtech”): the tools advertisers and publishers use to buy and sell advertising. and the special database exchange that connects them. Google has denied the allegations. arguing that the space is a mix of tools that means it doesn’t get full fees. that its fees are lower than the industry average. and that small businesses will suffer the most if it loses this case.
The outcome of this landmark case could bring significant changes for Google and publishers. But experts say it could also seriously harm advertisers. It’s also possible that the trial will bring no change and Google will be able to continue operating as it sees fit.
Conclusion September’s news shows
How dynamic and rapidly evolving the SEO and online marketing landscape is. Whether it’s new tools and features that enable more effective obstacles to the adoption of out-of-home deliveries targeting and optimization. or changes in documentation and policies from big players like Google and Seznam.cz. it’s clear that marketing professionals need to stay informed and adaptable to seize opportunities and face challenges in this ever-changing world.
Ensuring your website is accessible and having good SEO go hand in hand when it comes to building a successful online presence. When you optimize your website to be accessible to all users, you not only adhere to ethical standards search engines. For example, well-structured HTML code with appropriate headings and alt text for images makes navigation easier for uae cell number people with disabilities while also providing search engines with the data they need for better indexing. By focusing on accessibility, you will improve the user experience for all visitors and drive organic traffic growth. Now is the time to implement the web accessibility best practices above to create a website that serves as a welcoming space for all users.