What are the most popular SMS messages among Italians?

When Christmas comes you also want to feel closer to your customers . You want to thank them for the support received and wish them a Merry Christmas and happy holidays. Maybe you haven’t seen some of them often in the store lately, in your salon or in your facility. Therefore, while others are now loyal and affectionate customers who come back to shop every time they have the opportunity to support you. If you want to wish your customers a happy Christmas, then  you will be looking for a way to send corporate Christmas greetings to customers . How to do it in a cheap but effective way?

Why send corporate Christmas greetings to customers?

Receive communications from companies. This is something to always keep in mind when planning your communications, because if you send too often. Therefore, you risk people unsubscribing.

In 33% of cases, Italians say sms promotional campaign they are happy to receive SMS from companies 1-2 times a week . Therefore, with a further 26% who are happy to receive them 1-2 times a month . Both sendings too close together and those too far apart in time are less appreciated.

sms promotional campaign

It should come as no surprise that these are the most popular SMS. In fact, thanks to their 98% open rate, SMS are one of the best channels to ensure that your messages are read, do not end up in spam or simply do not get lost among the myriad of other messages that each of us receive every day.

Moving down the podium, we find several other types of messages and uses that are highly appreciated by Italians. 74% of those interviewed say they appreciate SMS that update them with how to add telegram member information about their account , another 70% find it useful to receive SMS with confirmation or reminders of appointments , perhaps with popular SMS messages a link to a landing page to better manage appointments . A little further down the list, we find SMS to check customer satisfaction and updates rich data on services offered, both at 67%. Last but not least, 63% of Italians also greatly appreciate marketing messages containing promotional initiatives .

Scroll to Top