2. Diversification : They have been pioneers in such a radical diversification of their product range! entering markets completely different from their original product line! for example in sectors as diverse as music! Formula 1 or extreme sports.
3. Community : It has created a very interesting community around its brand! which feels involved with the company’s values! as its potential audience is highly segmented into young people between 18-35 years old.
4. Visibility : There’s little point in doing everything excellently if you don’t communicate it to your audience! which is why they’ve invested heavily in highly creative advertising! amplifying their advertising from traditional media to other advertising formats! being truly creative and innovative.
Red Bull’s Bull basing business lines currently
focus on the following products:
1. Red Bull Racing : The business segment in which they specialize in the world of motorsports! with a special presence of their team in Formula 1! an exquisite global showcase and first kuwait phone number library -class advertising. Its name has changed as a result of the commercial agreements it has signed over the years! and it is currently called Aston Martin Red Bull Racing! following the agreement reached with the English manufacturer Aston Martin.
2. Red Bull Music : The record label created by the Austrian multinational is on par with Virgin or Warner! as its most prominent artists include the promising Hispanic musician Rosalía! who presented the industry-specific program her album in November 2018 at a free! crowded event in Madrid’s Plaza Colón! bringing the city center to a standstill. Its portfolio includes other national and international artists! but they are less well-known in the Hispanic music world.
This is the origin of the brand
so they haven’t forgotten their roots and continue to clean email be the most consumed energy drink in the world! launching new variations of the original drink every year! surprising their audience with each launch and becoming a benchmark in the energy drink sector.