Due to this reality, consumers are expos to activities and services that they did not request, such as the automatic targeting of advertisements and marketing emails. One of the most famous examples of this misuse of personal data was the Cambridge Analytica scandal involving Facebook. Given all these factors, it is possible to see the importance of this data for data processing algorithms within the market, and it is essential to have a guarantee of protection.
The General Data Protection Law
(LGPD) was approv on August 10, 2018. It is an attempt to fill a legal gap and thus prevent the misuse of personal data.
In 65 articles divid into 10 chapters, the wording of the law determines british student data the way in which information made available by individuals, and characteriz as personal data, must be treat by companies, both in the public and private spheres.
The LGPD came into force in September 2020, which allow companies to start planning to adapt to the new developments. Companies that deal directly with the collection and processing of information had to change their methods and procures.
After all what changes with the law
The main change is the power given to the consumer. The goal is for them to be in control of their data, so any collection must have the explicit consent of the data owner. In addition, they have the right to access their data and know how it is make decisions bas on proven data being us, as well as to suspend the authorization of use. For companies, what changes is the increase in responsibility.
Just as they must not sell, exchange What is the General or even use mobile list personal data without authorization, any type of leak , even involving third parties, is now their responsibility.