A content marketing strategy must ultimately bring in money
OK.
Now you have:
timeless What makes content
that solves a problem
addresses a specific target group
and relevant.
This content will get you attention
To make the content financially worthwhile, you need the next step that many people forget:
A call to action (CTA).
In English: A call to action.
In other words: What exactly should the consumer do next?
Imagine you were a tax advisor and had published an article on the topic of saving taxes.
Here are bad CTAs:
Subscribe to our newsletter
Call us
Contact us
Here are much better CTAs:
Download our comprehensive consumer guide here by entering your email address.
We’ll show you 3 ways to italy email list save taxes today. Book a free consultation here. There are no obligations.
Send your tax question to [email protected] and we will respond within 24 hours.
Here are the big differences and mistakes.
Mistake #1: “Newsletter”
content marketing strategy
Nobody really wants another newsletter.
Instead of offering a newsletter, a better example would be to offer the option to download a guide and thus receive the interested party’s email.
Mistake #2: Why international law and distribution conference should I?
Content Marketing Strategy – call us
Why should the interested party call you?
What can he aleart news expect when he calls you?
Do you want to sell him something?
A lot of questions that will result in the interested party never calling.