What parameters should be used to evaluate SEO text?

Any website includes text content. These can be descriptions of goods and services, articles, useful tips, frequently asked questions, and so on. That is, what can improve the ranking of the resource. What are the rules that the text must comply with, we will analyze in this article.

SEO text tasks

The text content on the site solves two main tasks:

  • Attracts traffic from search. This means that the text should parameters should be be highly rated by search engines, which raise the site in the search to the top positions of the results. At the same france whatsapp data time, it is important not to get carried away with optimization, so as not to fall under various filters, for example, Yandex’s “Baden-Baden”. This algorithm identifies over-optimized sites and applies penalties to them.
  • It is useful for users. A quality text will arouse a person’s interest and keep him on the site. The more time the user spends there, the better for ranking. Search engines note that the site is interesting and raise it in the search results.

SEO Text Evaluation Criteria

Uniqueness

Distinguishes the text from other similar ones. The indicator parameters should be is measured in percentages: the higher the number, the better. You can evaluate uniqueness using specialized if you send a boring email and say: services, for example, Advego or Text.ru. You should not strive for a uniqueness indicator of 100%, besides, this is not always possible. Legal texts with references to laws or technical descriptions of goods with characteristics will never be as unique as possible. Usually, 85% is enough for search engines.

“Water”

This is what makes the text voluminous, but does not bring parameters should be practical benefit to readers. Phraseological units, long introductions and leads, cliches, common phrases are considered “water”. Services such as “Glavred”, Advego and Text.ru will help you check the percentage of “water”.  As a result, the user will not want to read and will leave the site.

Spamming

SEO text always contains keywords, the spam index burkina faso business directory determines their density. You can use the same services to check: Advego and Text.ru. The smaller the volume, the fewer keys and their repetitions can be used. If you neglect this rule, you will get a complex text that will not only fail to interest the user, but will also cause the “wrath” of search engines. At best, they will lower the site in the search results, at worst, they will impose sanctions and remove the resource from visibility.

Instead of a conclusion

Services for automatic checking of text content are useful because parameters should be they help to quickly identify obvious plagiarism, repetitions and unnecessary “water”. At the same time, there is no 100% guarantee that the text will lead to targeted traffic, reposts, subscriptions, leads and other actions of visitors. In addition to machine checks, it is important to involve an experienced editor who knows how a high-quality SEO text should look without specialized tools.

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