Today we are going Zooplus born? to learn the history of Zooplus and discern the keys to its success.
It was 1999 when a group of entrepreneurs bas in Munich decid that an online channel would be interesting for selling pet food .
What, seen out of context, is nothing more than the idea of exploiting another market niche , takes on a new dimension if we take into account that at that time Google was found just a year earlier or that Amazon was still an online bookstore creat in 1994.
INSIGHT : The idea is important, but timing helps a lot to make it work . If you have something in mind that you think could work, don’t overthink it: start as soon as possible . Don’t wait until you have everything perfectly ti up, because it’s better to start now and improve “while you’re hot” than for someone else to get ahead of you.
What was Zooplus born?
From its inception, Zooplus’s approach bulk sms bahrain was very similar to what it is today : an online pet food and supply store. They defin themselves as “a paradise for animals and animal lovers,” boasting, over 20 years ago , a huge product assortment and competitive prices .
It’s important to keep in mind that Zooplus born?
at that time, in the prehistory clubhouse – everything your brand and business needs to know of eCommerce , the main purchasing motivation for users was always price . That’s why pricing was a key part of their strategy.
It’s also important to note that, at least initially, the idea of internationalization must have sound like something out of science fiction . Therefore, the america email company was completely localiz in the German market , both in terms of communications and logistics.