In the ocean of professional labels that populate digital marketing. It is easy to get confused and often the multiple figures that appear on the digital planet do not make life easy for those who want to understand precisely what their role is and how much value their contribution has within an online communication strategy.
So what is the (not so secret) superpower of a Social Media Manager?
We give you a shocking preview. The phone number library work of the SMM does not consist of taking some random photo and uploading it to a social media feed waiting for the miraculous arrival of likes and hearts .
To better understand who the Social Media Manager is and why his presence is essentia. Just think that he does not only perform a mere operational function. But also has a highly strategic role. As well as one of coordination and analysis.
He is the one who creates
The strategy that will guide the entire communication on social platforms and establishes a valid editorial plan by thoroughly studying the brand that wants to activate the social channel. As well as its sector and its competitors. He also afghanistan telegram phone number data precisely defines the best Tone of Voice to use, the optimal format and the frequency of publication of the posts, based on the personality of the company/professional, on best practices and on the specific target audience of the individual social media.
He also creates an editorial calendar
That is fresh and always current and then develops the graphics and copy to be conveyed , or coordinates the team that will have to deal with it. Providing precise indications on how to proceed. He is then able to take care of the community of followers, cultivating it and aiming at creating a pool of loyal followers of the brand. Finally, he identifies and monitors the main KPIs and, as a good experimenter, re-elaborates the plan vietnam news latter to find new solutions that are even better than those just implemented.
In short, a world far removed from simple do-it-yourself social media management and uploading the first image you retrieved from the bottom of your phone when you remember, don’t you think? Once you have clarified your ideas on these points, can you start to hypothesize how much a Social Media Manager costs – or rather – how much is his precious work worth?