Anyone who has arrived at your hashtag has stopped scrolling and has viewed and/or read your post. So you are talking to a telegram data reader who is relevant to you. And chances are, those readers are curious to know more.
You do NOT want them to scroll through
You do NOT want to pull them away from their favorite channel with a link to your website. Why is that important?
You DO want them to read/watch more of your content.
Voila: your unique hashtag to the rescue. Because with it, you offer ‘more of this’ without sending them away.
A few examples of how to use that hashtag as a call-to-action under your post.
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We are bombarded with marketing stimuli
A on a daily basis. Often we forget them after a few seconds or they are not even consciously perceived. That is not so strange, because it is impossible to make a conscious decision for every stimulus. That would simply cost too much energy.
Instead of trying to appeal to the conscious mind, it is more effective to activate the unconscious mind. This increases the chance that you will attract attention. The unconscious mind is a kind of autopilot that works on the basis of intuition and on the basis of regularly recurring patterns, also called automatisms.
So make sure that your text appeals to the subconscious brain of your target group. How? By triggering an emotion. Neuromarketing school email list distinguishes 13 different emotion areas in our brain that you can activate, including desire, anger, fear, lust, trust and envy.
Do you want to trigger people to read your content? Then you can take emotion into account when on the windows update page, click advanced options writing a contribution or article. You can even start by activating an emotional area in the title, for example fear: ‘Fake news on social media is also a danger to children’ or ‘5 tips to prevent paying too much tax’.