We can take the example of this happening? Coca-Cola and its “Metastore” of goods and NFTs such as collectible cards, or the action develop by Balenciaga, which set up a complete showroom in the Metaverse so that its Asian customers can visit it as if they were in Paris.
In fact, this fashion brand is one of the most advanc brands in the process of becoming famous in the Metaverse and one of the brands that best embodies the transition to Phygital (a hybrid world of physical and digital).
The winter this happening collection was launch
on a surprising platform: the video game Fortnite. Apart from how clever it is from a positioning perspective, presenting your products in this way is truly groundbreaking, and selling brand clothing to virtual characters can be very profitable.
By the way, Nike already bulk sms usa sells some of its products in Fortnite, too, such as sneakers and clothing from the Jordan line (including exclusives).
Another fertile ground for e-commerce in the Metaverse is Roblox, where a Gucci bag is sold for more than 3,500 euros, which is more than the price of the real version in a boutique (note: we are not talking about NFTs, just virtual models worn in a virtual environment).
For smaller brands it may be too early this happening?
but things are different formats are us developing rapidly and we will soon see more modest but profitable initiatives. Imagine a marketplace that is entirely locat in the Metaverse. It is agb directory completely feasible.
And you, what do you think about the combination of e-commerce and the Metaverse? Do you think it is the future or just another supplementary channel? The fact is that we live in a constant panic. Now we are facing a transport strike, which has many implications for e-commerce.
The fact is that we live in a constant state of panic. Now we find ourselves facing a transport strike with many implications for e-commerce, a strike that comes after the war in Ukraine (or more precisely the consequences of the war) and COVID itself, global supply chains are in danger and the pandemic continues to spread.