The brain is sensitive to prices. A price means paying, so loss. Do you want to mention a price in your contribution? Then make the price less ‘heavy’. The euro sign is strongly associated with spending money by our brain. Research has shown that prices without a euro sign or extra zeros cause less price pain. So write 139,– instead of € 139.00. For that reason, webshops such as Bol.com, Wehkamp, Coolblue and Zara have already removed the euro sign .
Do not use ‘conflicting’ messages in text and image. So do not use the word ‘down’ in the heading or the first lines of text, while the image shows an upward line.
5. Nudging
Use nudging : for example, influence the direction people look by using arrows in your text (this can be an emoji or an arrow that specific database by industry you copy from Word).
Also read: How to create a LinkedIn post quickly (and well)
6. Bite-sized text
Does your contribution contain a lot of text? Then use blank lines between the paragraphs. Although a contribution cannot be longer than 3,000 characters, a text of 1,000 characters without blank lines is also not pleasant to read. Your text is (unconsciously) better read if there are blank lines between the paragraphs. This of course applies especially to longer blog articles (but there you have more options for the text formatting).
Do you want to list some advantages of your product or service? Put them under each other with check marks. Subconsciously, your (potential) school email list customer will see much faster what it will yield if he or she decides to purchase your product or service.
When writing content try to use ‘visual’ language
Words that help the brain visualize
Scientific research shows that content in the form of a story is always more convincing than non-narrative content premium coolers provide rugged . Stories evoke more empathy and create connection. Thanks to storytelling, you touch both the rational (left hemisphere) and the imagination (right hemisphere) and your story comes across much better.
Illustration of left and right brain properties for influencing via LinkedIn.
Source: LinkedIn Power.