Research existing competition and influencers you could work with.
Take stock of the resources you are willing to invest to achieve the desired results.
List content formats, tone, and distribution/promotion tactics.
Build a coherent and You have few results because relevant roadmap based on all of the above
Without a strategy, you’ll struggle to achieve or measure results. That’s right: if you don’t know in advance what kind of results you want to achieve, how can you expect to measure that you’ve achieved them afterward?
You’re in the early stages of this type of marketing and have only just published your first content clusters. However, the problem is, in your company, the topic of content has been on the shelves for a while: for several months before you were given the official “Go” to get started. And your boss is starting to get impatient and demand results.
But when your boss says “results,” he means “immediate profitability results”: more customers generated, a measurable increase in turnover, etc. What you are incapable of producing.
Oh, make no mistake: content does generate c level executive list those kinds of results, but certainly not in the short term.
Content marketing is an indirect method. A long-term game.
This is the story of an internet You have few results user who…
An internet user who has never heard of your company will come across one of your articles, well before their purchasing journey. In other words: “the internet user himself does not yet fully realize at this point that he needs your product or service . ”
They’ll like the article, even if they don’t necessarily remember your brand name when they close their browser. Some time later, that same user will testing tmail designs come across another one of your articles… and remember they’ve already been here. By the way, they’ll sign up for your newsletter or download that white paper, which looks very interesting.
The few emails you send him (sparingly) will appeal to him: you’re not trying to sell him at all costs. You’re really bringing him added value, you’re sending him useful content without asking for anything in return… all with a tone and arguments that speak to him, that make him feel that you and he are on the same wavelength.
In short! You are building a relationship with him
Okay, fast forward a few weeks (or even months): your internet user has become one of your fans. Not just any customer: a truly passionate fan.
The relationship you built with him and all the text services practical, fun and useful content you sent him (even after the sale!) made him an ambassador : he swears by your brand and recommends it to those around him.